How website identification optimizes your marketing strategy

Data is the foundation, but not the end goal

At WP Masters, we are a truly data-driven organization. This means every decision we make is based on data and concrete insights. When we see that a marketing campaign is no longer performing, we stop it and reallocate the budget to channels that deliver results. But it does not stop there. We do not only look at conversions and website traffic. We want to understand the complete picture.

By measuring everything that happens on a website, we gain in-depth insights. Which pages are visited? How long do visitors stay? Which phone numbers are clicked and through which channels do they arrive? Is it direct traffic, paid advertising or organic search? This data does not only show us what is working. It also reveals where new opportunities lie.

From conversion loss to conversion opportunity

Let’s be honest. Even with the best website and the most optimized marketing campaigns, you will lose conversions. Not everyone who shows interest will immediately fill out a form or make a phone call. And that is exactly where website identification by Leadinfo becomes a valuable addition.

We do not see Leadinfo as a standalone tool, but as an intelligent extension of our marketing toolkit. The tool helps us identify visitors who have shown interest but have not yet taken action. And what do we do with this information? We do not simply place them in a cold sales funnel. Instead, we approach them in a strategic and personal way.

Two proven strategies using website identification

Strategy 1: Organic network growth via LinkedIn

One of the most effective ways we use Leadinfo is by identifying relevant companies that visit a client’s website. Based on criteria such as company size, we filter out the most interesting leads. We then connect these companies to the LinkedIn profile of the director or decision-maker within our client’s organization.

What makes this approach powerful? We do not send aggressive sales messages. Instead, we grow the network in a natural and friendly way. We then share valuable content organically on the profile. No sales talk, but insightful articles about entrepreneurship, market developments and relevant insights.

The result? Leads naturally return to the funnel. They regularly see high-quality content, become engaged and eventually reach out themselves with questions or a request for a conversation.

Strategy 2: Behavior-driven email funnels

For clients with a SaaS solution or more complex services, we often build multiple automated email funnels. These funnels are fully based on the behavior of the website visitor. Depending on which pages they visit, we determine which stage of the customer journey they are in: awareness, consideration or conversion.

Based on this stage, they receive a personalized email from an account manager. The same principle applies here. No hard sales messaging, but valuable tips and information that genuinely help. At the end of the email sequence, we do guide them toward a demo or a conversation, but by then the lead is already warmed up and well prepared.

This approach works surprisingly well. After an average of one to two months, clients see concrete results in the form of meetings and conversions. And then the question often follows: “What else can you do for us?”

Website identification is not a cold calling method

It is important to emphasize that at WP Masters we are not fans of the classic random cold-calling approach. Of course, there are sales teams that prefer this method and are successful with it. For those teams, we define clear criteria together. What makes a lead qualified enough to call? This may include the number of website visits, the pages viewed, time spent on the site and the type of company.

Our preference, however, is to warm up leads first. Why? Because a warm lead is far more valuable than a cold one. By strategically focusing on engagement and relevant content, you ensure that prospects are already familiar with your brand, have built trust and are open to a conversation. This makes the sales process not only more effective, but also much more pleasant for both sides.

The power of a holistic approach

What sets WP Masters apart is that we do not focus on a single channel. We always look at what works best for the client. We do not care where the conversion happens. Whether it takes place on the website, via LinkedIn, through email or even during an event. What matters is that the client grows.

We truly guide our clients step by step and provide honest advice on what we believe works best. Even if that means we stop using certain services. Because when our clients grow through the right advice, we remain a long-term partner regardless. That honesty and transparency form the foundation of long-lasting partnerships. Some of our clients have been working with us for over ten years.

Conclusion: smart data, a personal approach

In a time when content is flooding the digital world, it is more important than ever to use data intelligently and personalize your communication. Website identification is a valuable tool in this process, but only when it is used as part of a complete marketing strategy.

By focusing on engagement, relevant content and multiple touchpoints, you not only expand your reach but also build genuine connections with potential customers. And ultimately, it is those connections that drive sustainable growth.

Want to know how WP Masters can strengthen your online positioning with a smart mix of design, development and digital marketing? Feel free to contact us for a no-obligation conversation.

Over de auteur

Milan Hof