Faster, more dynamic and future-oriented: Deepler reinvented online

The client wanted more conversions, a faster and technically better performing website, and a design that would strengthen the brand. The foundation was there, but the platform needed to be commercially stronger, more scalable, and future-proof, including a solid foundation for AI-driven content and SEO.

Deepler has a strong vision and a clear product. What was missing was a digital platform that would make that impact tangible for visitors. The existing website was built on a different language, which limited flexibility, speed, and optimization. As a result, conversion opportunities remained untapped and further development was complex.

The challenge was to translate Deepler's core promise—creating insight into what is going on within teams and building healthy, engaged employees—into a compelling online experience. The new platform not only had to be visually stronger and faster, but also strategically designed for conversion, user-friendliness, and independent content management. The result is a website that not only looks good, but also performs better structurally.

With Deepler as a marketing client, the starting point was clear: the website had to not only inform, but also activate. We therefore took a close look at the target audience, messaging, and conversion, so that every page contributes to visibility, positioning, and growth.

The basis for the corporate identity was already in place. Our focus was therefore on a modern, logical layout and a user-friendly structure that matches Deepler's innovative character. To reinforce the product and positioning, we added subtle animations and moving images. This gives the website a dynamic, contemporary look. The new structure provides calm, clarity, and clear routes for visitors.

We developed a fully dynamic WordPress website with reusable templates and migrated the content to the new environment. The website is multilingual and scalable. To save time, we created an overlap between the design and development phases. While the design was being refined, development already started on the technical basis. Thanks to short lines of communication and clear communication, we were able to switch quickly and deliver efficiently.