ADVERTISEMENTS THAT CONVERT

Search engine advertising

Search engine advertising ensures that you are immediately visible in Google and reach exactly the right target group. With smart campaigns, we display advertisements when people are actively searching for your product or service. You only pay when someone clicks, so every budget is used efficiently. Through strong keyword research and compelling ad copy, we attract relevant visitors and increase the chance that a click will turn into a customer.

We continuously monitor and optimise campaigns. This means excluding irrelevant searches, refining bidding strategies and testing variants to achieve ever better results. This way, no money is wasted and you get the maximum return on your advertising budget.

Immediately visible in Google with targeted advertisements
Smart use of keywords with a focus on quality
No waste: only pay for relevant clicks
Continuous testing and optimisation for maximum efficiency

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What is search engine advertising?

Search engine advertising SEA means that your company is immediately visible in Google for the keywords that really matter. Your adverts appear exactly when someone is actively searching for your product or service. You only pay when someone clicks on your advert, so every penny of your budget is spent in a targeted way.

The big advantage of SEA is the speed and complete control it offers. You can set up campaigns quickly, reach specific target groups and measure exactly what each click yields. By continuously analysing and optimising advertisements and keywords, we ensure that your advertising budget yields maximum returns and that you remain visible to the right target group.

Schedule a complimentary strategy session

Search Ads

The most well-known form of Google Ads. These advertisements appear above or below the
organic search results in Google when someone searches for relevant keywords.

Ideal for: direct sales, leads and local visibility.

Example: someone searches for ‘physiotherapist London’ and sees your practice at the top of the list.

Display Ads

Visual advertisements (with images or banners) that appear on websites, apps and YouTube via the Google Display Network.

Ideal for: increasing brand awareness and repeated visibility among potential customers.

Example: a banner featuring your product appears on a news site visited by your target audience.

Video advertisements (YouTube Ads)

Advertisements displayed before, during, or alongside YouTube videos.

Ideal for: brand reinforcement, storytelling, and engagement.

Example: a 15-second video about your brand before a popular YouTube video.

Google Shopping Ads

Product advertisements with images, prices and sellers that appear above the search results.

Ideal for: web shops and e-commerce.

Example: someone searches for “buy leather apron” and immediately sees your product with its price and image.

Performance Max Campaigns (PMax)

An all-in-one campaign that automatically displays adverts on all Google channels
(Search, Display, YouTube, Maps, Gmail, Shopping).

Google’s AI determines where and to whom your adverts are best displayed.

Ideal for: businesses that want maximum visibility with minimal manual settings.

Example: your campaign automatically appears on multiple platforms simultaneously for the highest chance of conversion.

App Campaigns

Campaigns aimed at promoting mobile apps within Google Search, Play Store, YouTube and other networks.

Ideal for: driving app downloads and usage.

Example: promoting a new meditation app via YouTube and the Play Store.

Local Ads

Specifically aimed at attracting customers to physical locations, such as shops or restaurants.

Ideal for: local entrepreneurs with one or more branches.

Example: someone searches for ‘hairdresser in Delft’ and sees your salon with directions and opening hours.

Which advertisements work in search engines?

Search engine advertising goes beyond standard text ads on Google. Depending on your goal, you can use different types of ads, each with their own strengths. Whether you want to sell products directly, create more visibility, or reach previous visitors again, there is always a suitable campaign type that will help you achieve results faster.

Why search engine advertising

If you want to reach more customers today, search engine advertising (SEA) is the most direct way. With SEA, you buy visibility at the top of Google and show your adverts to people who are searching for exactly what you offer. That means no noise, just targeted traffic with a high chance of conversion.

A well-designed SEA campaign is all about making the right choices: which keywords deliver the best results, which ad texts are most convincing, and which target group do you want to reach? Through testing and measurement, you can discover what really works. We scale up campaigns that deliver results. Anything that underperforms is adjusted or discontinued. This way, your budget remains fully focused on growth.

If you choose to outsource search engine advertising, you benefit from the expertise of a specialised search engine advertising agency. We ensure that SEA marketing does not stop at clicks, but continues through to turnover and profit. This way, you can be sure that every pound you invest contributes demonstrably to your results.

Discover your growth opportunities with SEA

Satisfied customers speak

In the slider below, you can read various reviews from other companies about their collaboration with WP Masters.

Beex Branding Bieke van Orten

"For many years, we’ve been working with the WP Masters team to create beautiful projects for our clients. But we also sat down with them to create something unique for our own website. We are incredibly proud and happy with our website!! Thank you, thank you!"

Breikers Wendel Wagenaar

"Wil nogmaals even laten weten dat ik het echt super fijn werken met jullie vind! Hoe deze website zonder enige hobbel van begin tot eind tot stand is gekomen is echt geweldig. Lekker snel, efficiënt, goeie energie, en ook nog een top resultaat. Thank you team WP!!"

Captin Joost Roosen

"WP Masters provides us with professional guidance, proactive management of the online (Google) marketing budget, and prompt follow-up on requests. Additionally, the monthly standups are great for staying active and on-the-ball."

Combekk Caroline Meijerink

"Een heel erg fijn bedrijf om mee te werken. Voor de launch van onze nieuwe website van Combekk hebben wij contact gehad met verschillende medewerkers binnen WP. Elk contactpersoon was gedreven en kundig. Daarnaast was de samenwerking ook erg prettig en constructief. In de toekomst gaan we zeker nog meer samenwerken met WP!"

Deskfinder Ottelien Putman

"For the 'Deskfinder' platform, we had a long list of ideas about how we envisioned the website. From the moment we met WP Masters, they, along with a team of specialists, worked alongside us as true partners, and together we brought this project to a beautiful result. WP stands for collaboration, creativity, and results!"

DUFAS Marlon Jansen

"Vanaf het begin dachten ze goed mee over onze specifieke behoeften en waren ze niet bang om af en toe iets extra's te doen. Gedurende het hele proces stonden ze altijd klaar om te helpen bij onduidelijkheden en boden ze waardevolle suggesties. We kunnen WP Masters van harte aanbevelen voor hun professionaliteit en klantgerichte aanpak."

EarEar Gerhard te Velde

"Fijne club! Fijn mee samengewerkt om mijn nieuwe websites te bouwen. Kundig, snel, relatief betaalbaar en uiteindelijk natuurlijk gelikte websites waar ik goed mee voor de dag kom bij mijn klanten."

Eikmeester Dennika de Jong

"Hun prettige manier van communiceren, gecombineerd met een team van enthousiaste en hardwerkende specialisten, maakt echt het verschil. Ze hebben een complete re-design van onze website gerealiseerd en verzorgen nu onze volledige online marketing. Samen hebben we doelstellingen gezet en ik kan niet wachten tot we die gaan waarmaken."

First Line Security - First Line Group Eddy Karelsen

"WP Masters is a professional, dynamic, and flexible company that helps take steps toward success! Always accessible, great communication, always thinking along, and quick and efficient. The proverbial “can’t” is not an option. WP Masters, Thanks!!"

Jonkers Yachts Alexander Jonkers

"Onze website is klaar en gebouwd door WPMasters.nl uit Amsterdam. Zéér over tevreden en die hebben super samengewerkt met Digibusiness/Navisnet van Gabriele Mendi. Beide partijen waren onder de indruk van elkaars kunnen en hebben door de samenwerking elkaar naar een nog hoger level geduwd."

Linnick Linda van der Lee

"A wonderful collaboration with people who truly understand what you mean and have a great sense of your needs. The Masters at WP Masters designed and built a beautiful new webshop for us that perfectly fits Linnick in terms of style and experience!"

SalesliftStudio Davy Guijt

"The team at WP Masters has been incredibly helpful with the design and development of our new website. We received excellent input, had smooth communication, and the final result is beautiful."

Spaak CS Jorinde Verbiest

"WP Masters has been a valuable and professional help for us to (re)build our website. We experienced them as a patient expert to guide us through the process. We are very pleased with the results."

The Avocado Show Jonathan Simpson

"As a start-up, you’re always short on hands, but often also on knowledge and expertise. For over 2.5 years, the collaboration with WP Masters has been like having our own professional department with great colleagues."

How does search engine advertising work?

Search engine advertising (SEA) works according to a clear principle: you only pay when someone clicks on your advert. Your adverts appear at the top of Google when potential customers search for products or services that you offer. This makes SEA one of the most efficient forms of online marketing: targeted, measurable and with immediate results.

A campaign starts with choosing the right keywords. We research what your target group is searching for and tailor the advertisements precisely to that. We then write compelling ad copy and link it to landing pages that invite action. Once the campaign is live, we continuously measure its performance: which keywords are scoring well, which advertisements are generating customers and where is there room for improvement?

This is followed by optimisation. Campaigns that perform well are scaled up. We immediately adjust or stop anything that doesn’t work. This way, no budget is wasted and outsourcing search engine advertising always remains focused on growth. With the expertise of a specialised search engine advertising agency, you can be sure that SEA marketing goes beyond just clicks: it’s all about customers and turnover.

Schedule your SEA strategy meeting

Outsource SEA to WP Masters

Getting started with Google Ads yourself seems easy, but achieving real returns requires knowledge, experience and continuous optimisation. When you outsource SEA to WP Masters, you benefit from a specialised team that knows exactly how to convert your adverts into valuable leads and sustainable growth. This prevents your advertising budget from being wasted on irrelevant clicks and campaigns that don’t deliver results.

At WP Masters, search engine advertising is all about results, insight and efficiency. We research which keywords your ideal customers use, write compelling adverts and link them to conversion-oriented landing pages. Every click is analysed and every campaign is continuously adjusted. Is an advert performing well? Then we scale up. Do we see waste? Then we intervene immediately.

By outsourcing SEA, you can be sure that every pound spent on Google Ads contributes measurably to greater visibility, more leads and higher turnover. We ensure that your company is at the top and stays there.

Frequently asked questions about search engine advertising

Search engine advertising (SEA) involves placing paid advertisements on Google or Bing so that you appear at the top of the search results for relevant keywords. You pay per click and campaigns are continuously optimised: we scale up well-performing keywords and adjust less profitable advertisements. This way, you know exactly what your budget is delivering.

With search engine advertising (SEA), you will see results from day one. As soon as your campaign goes live, your adverts can appear at the top of Google and drive traffic to your website. You will often see the first clicks within 24 hours and the first enquiries or sales within the first 3 to 7 days.

The real return on investment usually becomes apparent after 2 to 4 weeks, because we optimise the campaigns during that period: refining keywords, adjusting bids and improving advertisements. This not only gives you quick traffic, but also a campaign that becomes increasingly profitable.

You determine the costs of search engine advertising (SEA) yourself, because you work with a daily or monthly budget that you set in advance. You can start with just a few hundred pounds per month, but larger campaigns often run into several thousand pounds.

What you ultimately pay depends on how much you want to invest and the price per click on your keywords. These click prices vary per sector: on average, they range between £0.50 and £2, but in competitive markets such as finance or insurance, they can rise to £10 or more. The advantage is that you always have complete control and can see exactly what your investment is yielding.

Yes, with search engine advertising, you decide which keywords your adverts will be displayed for. You choose the search terms that are relevant to your business and target audience. You can also set negative keywords, so that your adverts do not appear for irrelevant searches.

This gives you complete control over where your budget goes and ensures that you are only visible to people who are really looking for your products or services.

We measure the success of a campaign directly with data. The most important thing is the return on investment: how much does each euro invested yield? We look at concrete results such as clicks, conversions, cost per lead or purchase, and the ultimate return on ad spend (ROAS). In addition, we analyse which keywords, advertisements, and target groups perform best. This allows us to continuously adjust campaigns and only invest in what delivers demonstrable results.

Yes, search engine advertising is suitable for both small and large businesses. It works with a flexible budget, allowing you to decide how much you want to invest. Small businesses can start with a few pounds a day and target keywords that generate immediate customers. Large businesses often use higher budgets to create more reach and scale. The advantage is that you can always adjust the campaign: you start small, test what works and then scale up. This keeps search engine advertising accessible and effective, regardless of the size of your business.

Time to be truly seen

We put your brand on the map with campaigns that not only attract attention, but also feel relevant to your target audience. No empty clicks, just real interaction.

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Lead of Marketing