Vicoma had a strong market position. But the brand wasn’t telling the whole story yet. We started with an initial sprint to work together on refining the brand proposition. What makes Vicoma relevant? How does it stand out? And above all: what story should stick? Building on that foundation, we revamped the visual identity. The existing logo remained intact but was given a new, contemporary context with a bold color palette, new typography, and a clear brand style guide. Despite all these visual refinements, we managed to fully preserve the website’s performance and speed, ensuring that the user experience remains not only appealing but also lightning-fast.
Look at the website
After the first design sprint, we translated this into a new website, with a focus on project references and areas of expertise. The website wasn’t just a digital brochure, but a place where Vicoma lets its knowledge and experience speak for themselves. Areas of expertise are clearly presented, and projects take center stage. Because saying you’re good is one thing. Showing it is more convincing. By showcasing projects and letting clients speak for themselves, trust is built even before the first meeting.
The new website is built on a scalable foundation, so Vicoma can continue to grow and innovate easily in the future. In addition, the website features many subtle animations that appear as the page loads or while scrolling.
The challenge here was to keep the animations both fast and visually appealing. We also interconnected the various content types: employees, projects, and areas of expertise are all linked together. This way, you only need to make a change in one place, while everything on the pages seamlessly references and flows into one another. This creates a cohesive whole for the website.
And then it was time to showcase the change. We used a motion video to illustrate the transformation from old to new: from the existing corporate identity to the new one.
The project yielded more than just a new website. Vicoma now has a compelling proposition that works both internally and externally, a visual identity that is consistent from the logo to the website, and a website that immediately guides visitors in the right direction. To wrap things up, we produced the motion video that visualizes the entire transformation—from the old corporate identity to the new. The motion video was used internally to mark the launch.
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