DUFAS

A smooth and sleek website for DUFAS – The knowledge centre for the asset management world

Design • Development • Marketing

Screenshot of the DUFAS website homepage featuring its mission statement and three pillars of impact with supporting images and colorful circular design elements.

The challenge

Get rid of the information jungle

Look at the website

DUFAS's request was clear: with the three new pillars as DUFAS's mission, they want to make their knowledge centre accessible to all target groups: from initiated members to curious newcomers. The existing information was already there, but its findability and structure left something to be desired. Our assignment: bring order to the information chaos and ensure that everyone can find the right knowledge quickly.

Look at the website

A grid of colorful abstract icons representing data, finance, and analysis on a light blue background.

Happy family sitting on the floor, helping their child put money into a piggy bank.

Slide with information about DUFAS's mission to support a healthy asset management sector in the Netherlands since 2003.

Two construction workers in safety vests and helmets inspect a bridge construction site with cranes in the background.

Two high-rise buildings with lush greenery covering their balconies, seen from below against a clear blue sky.

The approach

Clear structure, smart content, and a WordPress site that you can understand.

We kicked off with a creative session at DUFAS' beautiful office. Then, using Figma, we designed a clear, intuitive website that is 100% in line with the DUFAS house style. We also refreshed this house style with new colours, visual elements and a set of icons that help you navigate through the website. During development, we did not use standard templates: everything was custom designed and developed in WordPress.

By cleverly implementing dynamic content, managing the site has become child's play. Scalable, maintenance-friendly and flexible. Exactly what DUFAS needed.

"Wij hebben de samenwerking met WP Masters als zeer prettig ervaren. "

"Wij hebben de samenwerking met WP Masters als zeer prettig ervaren. Vanaf het begin dachten ze goed mee over onze specifieke behoeften en waren ze niet bang om af en toe iets extra's te doen. Gedurende het hele proces stonden ze altijd klaar om te helpen bij onduidelijkheden en boden ze waardevolle suggesties. Het resultaat is een prachtige, gebruiksvriendelijke website die volledig aansluit bij onze wensen en positionering. We kunnen WP Masters van harte aanbevelen voor hun professionaliteit en klantgerichte aanpak."

DUFAS Marlon Jansen

Portrait of Marlon Jansen from DUFAS in a blue suit standing outdoors.

Screenshot of the DUFAS website homepage showing committees, news updates, events, and organizational mission.

The result

A knowledge centre that actually works. For everyone.

The revamped DUFAS website brings structure to a complex world. Users, from experienced members to new visitors, can easily find their way around thanks to a crystal-clear information structure and intuitive navigation. The content is cleverly organised and perfectly tailored to the needs of each target group. Visually, the platform fits seamlessly with DUFAS' identity, with a fresh look and recognisable elements.

The use of dynamic content makes managing the site not only easy, but also fast and efficient. DUFAS can now share new knowledge, expand pages and update content without any detours, all within a future-proof and professional-looking digital environment.