EarEar's wide range of products clearly presented on a brand new website

As a podcast agency, EarEar looks beyond simply recording a podcast. The goal is to work together on a bigger picture: a story that touches people and delivers results. It's not about the end product, but about the effect a podcast can have on the brand, listeners and reach. For the website, the challenge was not only to present services, but also to capture that full-service approach. The broad range of services required a clear hierarchy, ensuring that the most important conversion, “Contact us”, remained visible and easily accessible at all times. Many of EarEar's podcasts are supported by video material. To show this off to its best advantage, we opted for a dynamic layout with a “TikTok feel”. As you scroll through the site, the videos play automatically, just like browsing through your social feed. When developing a website with so much video content, it was crucial to keep a close eye on loading times and speed.

We started with a kick-off meeting at our office, where we worked with Gerhard to refine his vision and mission. From there, we began our process: first, the research phase, in which we clarified EarEar's mission, vision and target audience and established a hierarchy of the most important conversions. This was followed by the design phase, in which we further developed the existing corporate identity. The corporate identity consists of a number of carefully chosen colours: yellow stands for spontaneity and social contact, purple for creativity and depth, and blue for trust and tranquillity: precisely the qualities that are also reflected in Gerhard's podcasts. Finally, we added an experiential element by harnessing the visual power of podcasts. Because many users consume content via their phones, we integrated video shorts directly into the website, bringing EarEar's shows to life.