Mala Chetty has managed to develop into a beautiful brand in recent years - and the old website no longer matched the brand identity. In addition, the old website was a Lightspeed website which we completely converted to a WooCommerce shop.
The products are true luxury silk ware, and the desire was great to give more experience to the website. How does a lady feel in these beautiful items; that is what it had to radiate. By using a powerful font in combination with strong images and a soft color palette, this brand comes to life.
The website of Mala Chetty did not have to position the brand well, but above all convert. We therefore looked closely at the hierarchy of the colors, effects and positions of the buttons, or UX optimization. And to make the website more findable in Google, we added a blog section where we place relevant content with the right keywords.
In addition to the redesign, we also started working on Mala Chetty's online marketing. For example, we provide monthly optimizations for Google (SEO) and manage and optimize a Google Ads & Facebook / Instagram Ads campaign. The goal of the campaigns is to make the brand better known and convince people of the quality of the resortwear without having tried it on or felt it. Quite a challenge, but we won't say no to that!
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