For Twiggy & James, we developed a completely new webshop: modern, stylish, and designed to drive conversions. This project was a great challenge for every team at WP Masters, and we tackled it together with full energy.
The design team created a fresh brand presentation and an optimal layout that perfectly reflects the DNA of Twiggy & James. The marketing team developed a strategy to secure strong Google rankings right from the start. And the development team implemented a technical solution that keeps the existing salon website fully intact while seamlessly adding the webshop as a powerful additional sales channel.
A challenging project, just the way we like it!
Look at the website
We developed the webshop entirely mobile-first, as a large portion of visitors access it via mobile. Every button, content block, and the entire product flow was strategically designed to guide users smoothly toward a purchase. Additionally, it was a challenge to effectively serve both target audiences: existing salon clients and organic webshop users.
The biggest complexity lay in the menu structure and how the salon and webshop needed to coexist. Through smart UX choices and clear positioning, the salon experience remains recognizable, while the webshop gets its own conversion-focused funnel.
The result feels like one strong brand, with two distinct entry points that complement and reinforce each other.
The end result is a completely redesigned webshop seamlessly integrated into the existing salon website. This addition does not compromise the familiar user experience: salon clients can still easily book their haircuts and treatments as usual, and can now just as effortlessly order their care products.
With the new shop, Twiggy & James is stronger than ever. The webshop is user-friendly, lightning fast, and fully optimized for conversions. On top of that, it performs excellently in Google, helping the brand grow continuously both online and offline.
We combine creative design with smart UX choices so that your visitors can easily find their way around. Beautiful design is only truly powerful when it delivers results.
