Design • Development
Jonkers Yachts
A customised website that excites the senses of boating enthusiasts. Fully linked with Navis.net, an all-inclusive boat CRM. A game-changer in the boating world.
HAVING ANIMATIONS CREATED
Animation design
Animation design is the creation of moving visuals that communicate your message, from explainer animations and animated content to motion logos and social media videos. Static visuals and long blocks of text are increasingly losing out to motion, as people often prefer watching over reading and tend to remember moving visuals more effectively. We design animations that communicate your story clearly within seconds and align seamlessly with your brand, helping you stand out and stay memorable in places where attention is limited.
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Message in pictures: complex or dull information becomes easy to understand in seconds and sticks in the mind
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Designed with your brand in mind: every animation is tailored to your corporate identity, from colour and style to tone of voice
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Created for the channel: bespoke animations for your website, social media or presentation, in the right format
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What animation design actually involves
Animation design is the process of designing and creating moving visuals with a clear purpose: to explain something, strengthen a brand, or encourage a visitor to take action. This can include explainer videos, animated infographics, motion logos, social media animations, and illustrations brought to life. It combines a strong concept with visual design and motion, ensuring that your message not only looks good but also communicates effectively.
In practice, we start with your story and objective, develop a concept and script, and translate these into a storyboard, design, and animation. We deliver the final animations in the formats you need, from your website to social media. Animation design builds on your branding and aligns with your website and content, ensuring that motion strengthens your story rather than standing on its own.
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Why static visuals are increasingly falling short
Attention is scarce online, and motion stands out. People scroll quickly, read less, and are more likely to stop for moving visuals than for a block of text or a static image. If you rely solely on static content to communicate your message, you increasingly risk losing attention to competitors who use animation to capture it.
Animation also makes complex or less engaging topics easier to understand. A service, product, or process that is difficult to explain through text can become clear within seconds through a short animation. Motion guides attention, shows sequence and context, and helps people remember your message.
Finally, animation strengthens your brand. An animated logo, a recognisable motion style, or a consistent way of presenting information visually can make your brand more distinctive and professional. Without motion, your brand can feel less dynamic and memorable than it could be.
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What animation design delivers
Animation design helps you capture more attention and create a message that sticks. Visitors stay engaged for longer, understand what you do more quickly, and are more likely to take action. On social media, animation helps you capture attention faster. On your website, it can explain in seconds what would otherwise require a long block of text, while giving your brand a more professional and modern appearance.
At WP Masters, we never design animation separately from your brand and objectives. We start by understanding what you want to achieve and who you want to reach, ensuring that every animation fits your visual identity and aligns with your website and content. Because we also manage your brand and website, your animation does not stand alone but strengthens the overall experience.
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Concept and script
We decide what the animation should convey and to whom, and develop this into a clear concept and script. This ensures that the story and the core message are established before we start designing it.
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Storyboard and style
We turn the script into a storyboard and define the visual style based on your brand. You’ll see in advance how the animation is structured and what it will look like, so you can make targeted adjustments.
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Design and animation
We design the visuals and bring them to life, paying close attention to timing, rhythm and the sound or voice-over. This is where the story really comes to life.
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Delivery by channel
We’ll deliver the animation in the formats you need, whether it’s for your website, social media or a presentation. That way, you can use it straight away wherever it’s needed.
How we design animations
We start with your story and your objective, and work through clear stages from concept to the finished animation. That way, you know exactly what you’re getting at every stage, and the end result will be perfectly aligned with your brand and your message.
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Frequently asked questions about animation design
From explanatory videos and animated infographics to animated logos, social media animations and illustrations that come to life. We look at your objective and choose the format that best conveys your message.
Animation design is all about moving images that tell a story or convey a message, such as an explanatory video. Motion design and effects often focus on the finer details of movement and effects within an interface or video, such as transitions and micro-movements. They overlap and reinforce one another.
Yes. An animated logo is one of the most widely used and effective applications. We’ll animate your logo in a way that suits your brand – ideal as an intro or outro for videos and on your website.
Yes, and we take the channel into account. Each platform has its own formats and conventions, so we deliver the animation in the correct aspect ratio and length to ensure it makes the most of each channel.
That’s possible. Sound and a good voice-over really enhance an animation. We can arrange music, sound effects and a professional voice, or work with whatever you already have.
That depends on the length, complexity and style. A short animated logo intro is quite different from a detailed explanatory video with a voice-over. We’ll provide a clear estimate in advance, so you know exactly where you stand.
Get your brand moving.
We combine strong visual design with motion graphics that bring stories to life. From subtle micro-animations to full brand videos, we ensure that your brand moves, both literally and figuratively.
Master of Design