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Marketing automation

Email marketing is an essential part of a brand’s marketing mix. Through email marketing, brands can communicate directly with their target audience or loyal customers. Emails can be used to share new products, promotions, or other news.

What is email marketing?

Email marketing is a digital marketing strategy where businesses use email to communicate with their target audience. It involves sending messages to a list of email subscribers to promote products, services, offers, or share valuable information. These messages can range from newsletters and promotions to personalized offers and transactional emails.

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How does email marketing deliver results?

One of the most powerful aspects of email marketing is its ability to personalize. By leveraging customer data and behavior, brands can create tailored emails. Personalization not only increases engagement but also strengthens brand loyalty and the likelihood of conversions. Additionally, email marketing can include automation. Think of welcome campaigns for customers subscribing to a newsletter or abandoned cart follow-ups. This saves time and ensures potential customers are reached again in a personal way.

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