LOCAL SEO FOR BETTER RANKINGS IN YOUR AREA

SEO scan

You’re investing in SEO, but you’re finding that growth is lagging behind. Pages are live, content has been published, and yet you’re not making any headway on Google. Meanwhile, you’re losing ground to competitors who are continuing to climb the rankings. Without knowing where the problem lies, you keep pouring time and budget into optimisations that yield little return. That costs you not only traffic, but also leads and revenue that you could have secured by now.

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    Je ziet direct waar je SEO vastloopt en waarom groei uitblijft

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    Je krijgt focus op de verbeteringen die het meeste impact maken

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    Je werkt met concrete, datagedreven acties om sneller beter te ranken

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What is an SEO audit?

With an SEO audit, we identify why your website is not getting the most out of search engine optimization. We analyze your website technically, structurally, and content-wise to uncover where search engines run into issues and where opportunities are being missed.

Think of a technical SEO audit for speed, indexation, and errors, combined with a content analysis of your pages, keywords, and internal structure. An SEO audit of your website not only shows what’s going wrong, but more importantly what needs to be done to achieve better rankings.

Not a superficial checklist, but a focused SEO audit that gives you clear insights into where optimization is needed and where you can achieve quick wins in Google.

1.

Technical SEO-scan

We check whether Google can crawl and index your website without any issues. In doing so, we identify technical obstacles that limit your visibility, such as slow loading times, error messages, duplicate pages, incorrect canonical settings and indexing issues. This ensures that search engines understand your website better and that your pages have a chance of ranking at all.

2.

Content & search intent

We analyse whether your pages match what people are actually searching for on Google. We identify where content is lacking, where the focus is missing, and whether the content aligns with the correct search intent. This helps you discover which pages need more depth and where optimisation can lead to better rankings and more relevant traffic.

3.

Internal structure & links

We map out how your pages are linked internally and how SEO value is distributed across your website. We then identify where internal links are missing, which pages are under-promoted, and which ones need to be given extra prominence. This helps Google understand your website better and ensures that important pages climb the rankings more quickly.

4.

Backlinks & authority

We analyse the quality, relevance and origin of your backlinks. This reveals whether your authority is accelerating or hindering your growth. We also identify risks, such as weak or unnatural links, and pinpoint opportunities to safely strengthen your authority.

5.

Competitive analysis

We compare your website with direct competitors who rank above you on Google. We analyse their content, structure and authority, and show you why they achieve higher rankings. This gives you an insight into what you’re missing and what steps are needed to realistically overtake them.

6.

Action points & priorities

We translate all these insights into clear and concrete action points, organised by impact and priority. This way, you know exactly what to tackle first to get the most out of your SEO efforts, without getting bogged down in isolated optimisations.

How does an SEO scan work?

An SEO scan shows you, step by step, where your website is missing out on opportunities and where growth is being held back. We analyse your site in terms of technical aspects, content and authority, and translate that data into clear insights. This way, you’ll not only know what’s going wrong, but more importantly, where to start to improve your visibility and results.

Why it’s valuable to run an SEO audit

You want to grow with SEO, but without clear insights, it becomes guesswork where to invest your time and budget. An SEO audit makes this concrete. We identify exactly why your website is not (yet) improving in Google and where opportunities are being missed. Think of technical issues, content that doesn’t match search intent, or pages that are cannibalizing each other. Instead of optimizing based on assumptions, you work with data and facts.

With an SEO audit, you immediately see what is holding back your growth and where quick wins can be achieved. We combine a technical SEO audit, content analysis, and authority analysis into one clear overview with defined priorities. This way, you know exactly what to improve today to become more visible tomorrow. No generic advice, but concrete action points that help you achieve more relevant traffic, better rankings, and sustainable growth.

What our clients say about us

Clients appreciate our clear approach and honest communication. They know what to expect, quickly see where opportunities lie, and receive advice they can act on immediately.

Direct Berth Henk van Egmond

"Both the approach and communication were right from the start. They completely understood our target audience and specific niche. The final design is stylish, with a luxurious appearance, and is highly effective for a broad audience. The compliments we receive from our network are overwhelming. An important aspect, once the website is live, is marketing. This task is handled 'as a colleague' with the right campaigns. In short, WP Masters takes a lot of work off your hands from start to market, allowing the entrepreneur to focus on their own tasks."

Deskfinder Ottelien Putman

"For the 'Deskfinder' platform, we had a long list of ideas about how we envisioned the website. From the moment we met WP Masters, they, along with a team of specialists, worked alongside us as true partners, and together we brought this project to a beautiful result. WP stands for collaboration, creativity, and results!"

Combekk Caroline Meijerink

"Een heel erg fijn bedrijf om mee te werken. Voor de launch van onze nieuwe website van Combekk hebben wij contact gehad met verschillende medewerkers binnen WP. Elk contactpersoon was gedreven en kundig. Daarnaast was de samenwerking ook erg prettig en constructief. In de toekomst gaan we zeker nog meer samenwerken met WP!"

Eikmeester Dennika de Jong

"Hun prettige manier van communiceren, gecombineerd met een team van enthousiaste en hardwerkende specialisten, maakt echt het verschil. Ze hebben een complete re-design van onze website gerealiseerd en verzorgen nu onze volledige online marketing. Samen hebben we doelstellingen gezet en ik kan niet wachten tot we die gaan waarmaken."

Jonkers Yachts Alexander Jonkers

"Onze website is klaar en gebouwd door wpmasters.nl uit Amsterdam. Zéér over tevreden en die hebben super samengewerkt met Digibusiness/Navisnet van Gabriele Mendi. Beide partijen waren onder de indruk van elkaars kunnen en hebben door de samenwerking elkaar naar een nog hoger level geduwd."

Mandy Nijssen Forma Tibi

"I had a very pleasant experience collaborating with WP Masters. Thanks to their genuine interest and professionalism, we now have an incredibly beautiful website. The process had just the right pace, with excellent tips, advice, and expertise. This is the place to go if you want a powerful and striking website that truly suits you."

Linnick Linda van der Lee

"A wonderful collaboration with people who truly understand what you mean and have a great sense of your needs. The Masters at WP Masters designed and built a beautiful new webshop for us that perfectly fits Linnick in terms of style and experience!"

Frequently asked questions about the SEO scan

Because you’ll stop guessing. Many websites continue to optimise based on gut feeling (“more blog posts”, “more keywords”), whilst the real bottleneck is technical or structural. An SEO scan prevents you from wasting time and budget on measures that yield little return, and helps you focus instead on the actions that have the greatest impact on rankings, traffic and conversions.

No. Technical aspects often form the foundation, but content and structure are just as crucial to your success. For example, we check whether your pages are targeting the right keywords and search intent, whether your category and product pages are strong enough, whether your internal links make sense, and whether your content is cannibalising itself. A technical SEO scan without a content analysis is usually only half the job.

That depends on the size of your website, but you’ll usually receive the results within a few working days. A small site can be processed more quickly, whereas a large online shop takes longer because we need to review more pages, templates and category structures.

We always provide an explanation. A report without context often leads to misplaced priorities (“let’s fix everything at once”) or actions that yield little benefit. We explain to you in plain language what’s going on, how it affects your rankings, and what you should tackle first.

Yes. We provide everything in such a way that you can implement it yourself or have your developer or marketing specialist take it on. So you won’t receive vague ‘guidance’, but specific tasks you can actually use: what to change, where to change it, and why it makes a difference.

Yes, exactly. Drops in rankings are often caused by technical changes, indexing issues, content overlap, a deteriorating internal link structure, or updates that make your pages less relevant. With an SEO scan, we can quickly identify the likely cause of the drop, so you don’t end up waiting around or creating ‘more content’ whilst your foundations are still shaky.

An SEO scan is ideal as a starting point or a fresh start. You can then continue optimising based on the priorities identified. For large websites or online shops, it’s a good idea to run a scan periodically, as new pages, templates, filters or technical changes can quickly give rise to new issues.