Keesing tasked us with developing a unique, interactive website, including a demo environment with secure access. The demo environment requires a login functionality to maintain control over who can access the secure information. This login allows Keesing's prospects to explore the product while also enabling Keesing to gather contact details from potential customers.
The public part of the platform acts as a powerful marketing tool, with the design carefully aligned with various conversion optimization techniques. The custom web design had to find a balance between a colorful and playful look that fits the concept and professionalism to appeal to the right target audience.
Look at the website
The design process began with mapping out the correct user flow for the different users who will interact with the website. We outlined the necessary pages through wireframes and how they could all lead to the desired conversion(s). The non-logged-in user is directed to request a demo, while the logged-in user is guided from the demo environment to request a quote.
Two different environments were built to guide the user roles, differing in flow, informational content, and conversion goals. The logged-in user is welcomed with a custom dashboard where the Braintainment experience is palpable, while the other user role sees a conversion-optimized sales website.
The website is primarily designed with vibrant colors and features various graphical elements to provide the user with an enjoyable customer journey. Throughout the site, different animations and scroll effects have been added for a unique game experience. Braintainment's website playfully promotes the services of Keesing Media Group. The design was made fully functional through custom web development.
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