FirstDrives' corporate identity had to be perfectly translated into a web design. We tackled this by translating colours, fonts, shapes, images, logos, movements and feeling into the design. We also wanted to add fun and interaction to the website by integrating various subtle animations.
Conversion optimisation was also an important goal. That is why we added call-to-action sections in the right places that lead to the conversion page and used various UX/UI techniques to make the flow of the website as natural as possible. We guide the visitor, as it were, towards a conversion.
With colourful elements and various animations and effects, we have ensured that First Drives is a website to remember. The large titles ensure sufficient readability and the most important buttons are made very striking with a red-orange gradient so that you as a user have to click on them.