A unique interactive mobile first design with subtle animations

Management Drives approached us with the question whether we could help with the market launch of FirstDrives. For this, we designed and developed a perfect translation of the product into an online positioning. The website has been given a unique style with many subtle animations and movements, whereby our UX/UI specialists have ensured that conversion optimization was not lost sight of.

A short intro about FirstDrives: With the help of FirstDrives, you will discover which 2 drivers are important to you and what this means for what gives you energy and what you lose energy to. You will also gain direct insight into what motivates your colleague. Do you understand each other well, do you complement each other, or do you often have conflicts? FirstDrives provides tools for an (even) better and more pleasant collaboration.

FirstDrives' corporate identity had to be perfectly translated into a web design. We tackled this by translating colours, fonts, shapes, images, logos, movements and feeling into the design. We also wanted to add fun and interaction to the website by integrating various subtle animations.

Conversion optimisation was also an important goal. That is why we added call-to-action sections in the right places that lead to the conversion page and used various UX/UI techniques to make the flow of the website as natural as possible. We guide the visitor, as it were, towards a conversion.

With colourful elements and various animations and effects, we have ensured that First Drives is a website to remember. The large titles ensure sufficient readability and the most important buttons are made very striking with a red-orange gradient so that you as a user have to click on them.