Building a brand new webshop that really converts

For Twiggy & James, we developed a completely new webshop: modern, stylish, and designed to drive conversions. This project was a great challenge for every team at WP Masters, and we tackled it together with full energy.

The design team created a fresh brand presentation and an optimal layout that perfectly reflects the DNA of Twiggy & James. The marketing team developed a strategy to secure strong Google rankings right from the start. And the development team implemented a technical solution that keeps the existing salon website fully intact while seamlessly adding the webshop as a powerful additional sales channel.

A challenging project, just the way we like it!

We developed the webshop entirely mobile-first, as a large portion of visitors access it via mobile. Every button, content block, and the entire product flow was strategically designed to guide users smoothly toward a purchase. Additionally, it was a challenge to effectively serve both target audiences: existing salon clients and organic webshop users.

The biggest complexity lay in the menu structure and how the salon and webshop needed to coexist. Through smart UX choices and clear positioning, the salon experience remains recognizable, while the webshop gets its own conversion-focused funnel.

The result feels like one strong brand, with two distinct entry points that complement and reinforce each other.