Based on website that already existed, we identified what we could do to make the website convert better and make it look more visually pleasing to the user. We got feedback from real users, as well as feedback from the client itself. We then went through the website ourselves to improve the user experience and make it more uncluttered.
The new design has lighter colours for better readability, is perfect for mobile devices and was designed with an eye on the future. Together with Zo Werkt Het, we set up national campaigns every year, the website was created in such a way that new pages for these campaigns can be created very easily due to the clear code and clean back-end.