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Directly visible on Google

Search Engine Advertising (SEA)

Want to become more visible in search engines? Through Search Engine Advertising, you ensure that a brand is immediately visible in Google and Bing search engines. It’s the ideal marketing tool to reach and convert an active audience. A vital component to include in a brand’s marketing mix.

What is Search Engine Advertising?

Search Engine Advertising (SEA) is a form of online advertising where paid ads are displayed on search engines like Google or Bing. The primary goal of SEA is to increase the visibility of a website or specific page when users search for related terms.

Using Google Ads, you pay to display ads above or alongside organic search results. The payment model is typically based on Cost Per Click (CPC), meaning you only pay when a user clicks on your ad. Search Engine Advertising allows businesses to generate targeted traffic and strengthen their online presence.

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The diversity of an Ads campaign (SEA)

Brands select relevant keywords that align with their products or services. These keywords trigger the display of ads above or beside organic search results. Additionally, you can choose a Shopping or Display campaign, where products or visual ads are used to draw extra attention to a product or service. For this reason, advertising through search engines is incredibly useful for many types of businesses. It allows products and services to be presented to a target audience in multiple ways.

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