The 6 benefits of WordPress

1. WordPress is free

To the surprise of many, WordPress is still free to use today. You can download WordPress, install it, and get started building your website right away. You’ll have a “standard” website, which may not win ‘website of the year,’ but you’ll have a functioning website.

We, as a digital agency, create websites that are contenders for ‘website of the year.’ We listen to your needs and target audience, and develop your new (converting) online business card based on that.

Would you like to get a WordPress website made?

2. Everyone and everything considers WordPress

Every program, software package, and individual involved with websites takes WordPress into account. As a result, integrations between systems are often as easy as installing a specific plugin. This applies to any newsletter software, developer, payment provider, sales system, and more. There are countless integrations available with various systems that can make your life much easier.

Here are a few examples:

• Mailchimp
• Mollie
• Zapier
• Woocommerce
• Salesforce

Want to learn more about WordPress integrations? Be sure to check this out!

3. A vast number of plugins

Plugins are essentially the same as integrations. Plugins are pieces of software added to the backend of the website. The plugin provides certain functionality that you can then use within the system.

There are more than twenty thousand plugins available in WordPress, and 90% of these are free to use. For every feature you need, there’s likely a plugin available.

Be cautious about using too many plugins, as this can add so much code that it might negatively affect the speed of your website. And Google (or any other search engine) doesn’t like that, which can cause you to lose organic rankings (SERP). And that’s obviously not the goal.

4. Flexibility

With WordPress, you’re not locked into one party. This means you can go wherever you want. You can always switch hosting providers or change themes if you’re not happy with the one you have. Within a few clicks, you can change your entire website. This isn’t always recommended without a solid plan, but that’s a side note.

You can add countless features to your website. Want to add an online shop? Download WooCommerce and add products. Want to gather newsletter signups? Link Mailchimp and create a pop-up form. Want a blog? Perfect, that’s what WordPress is for.

Need help? Feel free to contact us for options.

5. WordPress is SEO friendly

This might not sound like much, but it’s an incredibly important aspect if you want to be found online for specific keywords. Because WordPress is search engine friendly, your written content will have a better chance of ranking well in Google.

WordPress is a relatively lightweight CMS, which means an average page loads quickly, and Google likes that. Google has repeatedly stated that the visitor/reader is the focus, and that a fast-loading website makes visitors happy. A happy visitor = a happy search engine (Google, Bing, Yahoo).

There are various plugins that can help you with setting up good SEO. For example, you can use Yoast or Rankmath to configure your SEO. You can fill in general SEO settings and page settings like ‘meta description, meta title, and focus keywords’ to improve the performance of your content.

6. WordPress is secure

WordPress takes security seriously and offers several features and practices to protect websites from potential threats. Some key aspects of WordPress security include:

1. Regular updates: WordPress regularly releases updates to close known security vulnerabilities and implement general performance improvements. It’s crucial to use the latest version of WordPress and keep it updated.
2. Security plugins: Several security plugins are available that add extra layers of protection to your WordPress site. Popular plugins like Wordfence, Sucuri Security, and iThemes Security provide features like firewall protection, malware scans, and intrusion detection.
3. Strong passwords: Using strong, unique passwords for both the WordPress dashboard and other accounts connected to the website is essential. WordPress encourages the use of complex passwords to prevent unauthorized access.
4. Two-factor authentication: WordPress supports two-factor authentication, an additional security layer that requires users to enter a unique code along with their password, typically generated by a mobile app.
5. File permissions: Properly setting file permissions on the server is essential to minimize the risk of unauthorized access to important files and folders.
6. SSL encryption: Implementing an SSL certificate ensures an encrypted connection between the visitor’s browser and the server, making transferred data more secure. This is especially important for websites processing personal information, such as login credentials or payment details.
7. Backup strategy: Regularly backing up your WordPress website is an essential part of the security strategy. If something goes wrong, you can quickly restore to a previous functioning state.

By paying attention to these security aspects and acting proactively, you can significantly improve the overall security of your WordPress site and minimize potential risks.

In conclusion

WordPress has many advantages, which is why it’s the most used CMS in the world. Curious if you can switch to WordPress? Or want to get your website built in WordPress? Feel free to contact us, and we’ll help you get to your dream website.