Combekk

Renewed webshop with a focus on brand story and conversion

Design • Development • Marketing

The challenge

A webshop that connects brand story and conversion

Look at the website

Combekk is a Dutch brand that embodies sustainability, design, and quality in every detail. Based on these brand values, we started the redesign and development phase of the webshop. Our goal was not only to create a more attractive site, but also to make Combekk's sense of craftsmanship tangible.

During the design phase, we explored how we could better weave the brand story into the shopping experience. Images and material stories were given a prominent role, so that visitors not only see products, but also experience their origin and the craftsmanship behind them. Using wireframes and prototypes, we tested different layouts to find the right balance between storytelling and conversion.

Improving conversion played a central role in our approach. From clear product filters to strategically placed CTAs, every design decision had one goal: to make the step from interest to purchase as natural and effortless as possible.

Look at the website

The approach

How we built a flexible and powerful webshop together with Combekk

During the development of the website, we worked closely with the Combekk team. After each sprint, evaluation meetings were held to ensure progress and quality, and to keep everyone informed of the status of the project.

After delivery, the customer was able to start filling the pages immediately. The website is set up in such a way that the Combekk team can easily manage and edit texts and content themselves.

Once all content and products had been added, we seamlessly integrated the link with Exact Online. After going live, we also immediately started working on version 2 of the shop, full of new improvements to further optimize conversion.

"Een erg prettige en constructieve samenwerking"

"Een heel erg fijn bedrijf om mee te werken. Voor de launch van onze nieuwe website van Combekk hebben wij contact gehad met verschillende medewerkers binnen WP. Elk contactpersoon was gedreven en kundig. Daarnaast was de samenwerking ook erg prettig en constructief. In de toekomst gaan we zeker nog meer samenwerken met WP!"

Combekk Caroline Meijerink

The result

A webshop that performs and continues to evolve

The result is a modern, multilingual webshop full of lively elements and strong visuals. The products are shown to their best advantage and the checkout process is as smooth as possible. Shortly after going live, we saw a clear increase in the number of sales: conversion rates rose immediately.

This successful start immediately gave the Combekk team new energy to continue working with us on version 2 of the webshop. At the same time, our marketing team enthusiastically set to work optimizing both SEO and SEA to further stimulate growth.