Renewed webshop with a focus on brand story and conversion

Combekk is a Dutch brand that embodies sustainability, design, and quality in every detail. Based on these brand values, we started the redesign and development phase of the webshop. Our goal was not only to create a more attractive site, but also to make Combekk's sense of craftsmanship tangible.

During the design phase, we explored how we could better weave the brand story into the shopping experience. Images and material stories were given a prominent role, so that visitors not only see products, but also experience their origin and the craftsmanship behind them. Using wireframes and prototypes, we tested different layouts to find the right balance between storytelling and conversion.

Improving conversion played a central role in our approach. From clear product filters to strategically placed CTAs, every design decision had one goal: to make the step from interest to purchase as natural and effortless as possible.

During the development of the website, we worked closely with the Combekk team. After each sprint, evaluation meetings were held to ensure progress and quality, and to keep everyone informed of the status of the project.

After delivery, the customer was able to start filling the pages immediately. The website is set up in such a way that the Combekk team can easily manage and edit texts and content themselves.

Once all content and products had been added, we seamlessly integrated the link with Exact Online. After going live, we also immediately started working on version 2 of the shop, full of new improvements to further optimize conversion.