A businesslike yet playful platform with a user-friendly operation

Human Logic is a successful coaching method in which the person is central. Using one personal assessment and six peer assessments, a comparison is made between how a person sees themselves and how colleagues see this person. This is followed by a trajectory supervised by a coach who works with the person to put them in their power. The fact that the person is central was therefore essential and had to be reflected in the design.

The website must be in close contact with an external tool that makes the assessments possible. Using various APIs, data must be exchangeable so that it is available in personal accounts within the website.

In order to be able to realize the question of having the person and the behavioral styles come back, a database of people was created quite quickly. These people were carefully selected together with the client and provided with a suitable behavioral style. These people had to be able to come back in several places within the site, such as on the pages that would provide explanations about the behavioral styles, but also in calls to actions throughout the website.

To support the behavioral style colors, it was decided to enrich the corporate identity with shapes. These shapes can all be linked to a behavioral style, depending on the shape. These shapes have been subtly incorporated into the design.