The only independent Dutch VMS provider

The company’s new slogan required a revised brand positioning. Nétive VMS (formerly just Nétive) lacked a personal touch. Although the organization is centered around software, the staff is known for their warm and friendly approach. It was essential that this feeling was reflected both in the new identity and in the online environment.

The company currently operates in three countries, which led to the need for a multilingual website. In addition, the organization placed high demands on the website’s security. These aspects were all considered when developing our development plan. Our marketing team was also tasked with optimizing the SEO score of the website in three languages.

A completely new brand identity formed the foundation of the entire project. The identity received a modern look, with the addition of a more recognizable image to the logo. The color palette includes a range of energetic colors combined with business blue. Since the primary color of Nétive had always been red, this was retained but given a less prominent role in the new identity. All of this was done to give the organization a soft and friendly appearance.

This had to be translated into the online environment as well. The soft, rounded shapes from the logo were applied throughout the website to create a pleasant and friendly appearance. The energetic colors play an important role in engaging the target audience and positioning the various pieces of information essential to the organization. A perfect balance of shape and color language was created for Nétive VMS.