Europe’s foremost annual gathering for the entire offshore energy industry

Navingo, the parent company, organizes an annual event where people from all over the world gather to discuss the world of Offshore Energy. With over 8000 visitors spread across 2 days and more than 500 companies and organizations sharing their knowledge, the event is a great success. For this reason, Navingo wanted to give the event more focus and create a separate website to clearly convey all the information.

Based on an existing brand identity, we had to set up 20+ pages in a short time, always keeping in mind the goal of guiding the user towards conversion, which in this case means securing a ticket or booking a stand.

During an initial brainstorming session, we clarified all the pages needed for the new website. We then received a brand identity manual and began the design process. The page setup was a mix of existing and new content, so it was often a puzzle to decide which content to display on a page and which conversion we wanted to achieve from it.

It wasn't just about rebranding everything but also carefully considering when to push the user to take action.