GET MORE CUSTOMERS FROM THE SAME TRAFFIC

Conversion optimisation

You may already have more visitors. What you really want is more customers. Conversion optimisation is all about that: turning data into action. We analyse where visitors drop out, discover opportunities and make smart improvements that are immediately noticeable in your results.

At WP Masters, we believe that measuring equals knowing. With data analysis, we map out your visitors’ behaviour with razor-sharp precision: which pages score well, where do they get stuck, and which details make the difference. Based on these insights, we optimise step by step. Think shorter forms, stronger calls to action, better speed, or simply a frictionless user experience.

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    More results from the same traffic

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    Data analysis as a foundation: measuring, testing, improving

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    Less waste: shorter, faster, clearer

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    We scale up winners – only what works stays

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What is conversion optimisation

Simply put, conversion optimisation means getting more customers from your existing visitors. Whether it’s a purchase, an enquiry or a registration, we ensure that more people take that step.

No gut feelings, just hard data. We analyse how visitors behave, discover where they drop out and tackle those issues head-on. From refining texts and buttons to adjusting entire flows. Everything is tested, so you can be sure that your conversion rate will really increase.

Examples of conversion optimisation on websites include:

  • Eye-catching and compelling call-to-action buttons that lead visitors directly to the next step.
  • Smart forms that are shorter, automatically fill in data and only ask the really necessary questions.
  • Optimised texts and order that respond to the visitor’s needs and guide them logically through the story.
  • Faster loading times so visitors don’t drop out and the user experience remains pleasant.
  • Targeted landing pages that perfectly match the advertisement, search query or target group.
  • Social proof and confidence-inspiring elements, such as reviews, customer logos and guarantees.
Schedule your consultation here and get started with CRO right away.

Why conversion optimisation?

Conversion optimisation is a quick way to get more results from your current traffic. We remove ambiguities from the design, make choices clearer and measure what works and what doesn’t. This prevents visitors from leaving and converts more visitors into customers, leads or registrations. This is website conversion optimisation in practice: step-by-step improvement based on data.

  • Maximum return from existing traffic: increase your conversion rate without additional advertising budget. That’s what makes conversion optimisation so powerful.
  • A user-friendly experience: clear calls to action, short forms and a logical flow create trust and more enquiries.
  • Continuous improvement with data: measure, test and optimise. We scale up what works and immediately adjust what doesn’t.

Would you like to start with CRO or refine your current approach? We are happy to help you with a quick check and a concrete plan for your site.

Discover where your website can win

Work we stand behind

These cases demonstrate how conversion optimisation works in practice. From minor adjustments to smart optimisations that generate more results from the same traffic.

Combekk logo Design • Development • Marketing

Combekk

We completely redesigned and developed the Combekk webshop, focusing on brand story, user-friendliness, and conversion. Working closely with the Combekk team, we created a modern, multilingual webshop full of vibrant elements and powerful visuals. The products are shown to their best advantage, and the checkout process has been optimized down to the last detail. The result: a converting webshop that continues to grow.

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Twiggy & James logo Design • Development • Marketing

Twiggy & James

We had already created the website for hair salon Twiggy & James. When owner Jeffrey decided to start selling his hair care products and niche fragrances online, we were asked to expand the existing site into a fully-fledged webshop. Thanks to close collaboration between the design and marketing teams, the new shop is already in the top 3 for all important keywords and is competing head-to-head with the competition.

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Eikmeester project Eikmeester logo Design • Development • Marketing

Eikmeester

With a sleek and modern website, we have brought Eikmeester's luxurious Japandi style to life digitally. Thanks to clear calls to action and an integrated Calendly planner, visitors are effortlessly converted into concrete appointments.

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Entertainment-NL logo Design • Development • Marketing

Entertainment-NL

For Entertainment-NL, we developed a user-friendly, visually appealing platform that presents artists in a clear manner using smart filters and direct booking options. We supported this with strategic UX design, powerful SEO, and conversion-oriented content.

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Afbeelding van een haard van Le feu Le Feu/Designers Hotspot logo Design • Development • Marketing

Le Feu/Designers Hotspot

Design, comfort and ease of use come together perfectly in the environmentally friendly fireplaces from Le Feu.

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Project L'OUI Cocktails logo Marketing

L'OUI Cocktails

L'OUI Cocktails has developed ‘bartender’ which allows you to make a perfect cocktail within 30 seconds. Ideal for catering establishments in busy locations that want to be able to serve cocktails, but don't want to spend too much time with a complete cocktail bar. Our masters were used for the Social Advertising strategy and execution.

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Afbeelding van de home pagina van Notchie website om desktop en mobiel Notchie logo Design • Development • Marketing

Notchie

Notchie, the answer to your quest for convenience and health, offers an innovative range of vegan high protein products.

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How does conversion optimization work?

Conversion optimization revolves around a repeatable cycle of measuring, analyzing, and improving. It is not a series of isolated actions, but a clear strategy that allows you to convert more visitors into customers, step by step.

The steps of conversion optimization:

  • Goal & measurement: Together, we determine one primary action (e.g., a quote request or checkout) and measure every step in the process.
  • Analysis & diagnosis: We investigate where visitors drop out, via click and scroll behavior, forms, or loading time, and identify the biggest bottlenecks.
  • Hypothesis & prioritization: For each bottleneck, we formulate concrete improvements, starting with the biggest opportunities.
  • Testing & implementation: If there is sufficient traffic, we use A/B testing; otherwise, we implement improvements in a controlled manner and monitor the results. Only what demonstrably works remains.

This makes CRO a continuous process: start small, learn, scale up. This allows you to structurally get more return from the same traffic.

Would you like to experience this for yourself? We would be happy to set up the first optimization cycle for you.

Schedule an appointment with us

Frequently asked questions about conversion optimization

Conversion optimization involves improving your website so that more visitors become customers. We analyze data, remove obstacles from the customer journey, and test improvements, such as clear call-to-action buttons or a faster checkout process. In this way, a conversion optimization strategy focuses on getting more results from your current visitors, without requiring additional traffic.

You can measure whether conversion optimization works using data. We look at figures such as click behavior, completed forms, purchases, or registrations. We often use A/B tests to compare variants and see which version performs better. This makes it clear which improvements really contribute to better results.

With conversion optimization, you often see the first improvements within a few weeks, such as more completed forms or higher click-through rates. Structural results take more time, because testing and analysis require multiple cycles to provide reliable insights.

For conversion optimization, sufficient traffic is important in order to measure reliable results. With few visitors, A/B tests take longer, but even then you can improve with user testing, heat maps, and behavioral analyses. This way, you can also benefit from CRO with a smaller website.

We will keep you informed of the results through clear reports and insightful dashboards. You will receive regular updates on the most important figures, such as conversions, click behavior, and improvements in the customer journey. In addition, we will discuss the results together so that you know exactly which optimizations are working well and what the next steps are.

The costs depend on the size of your website and the number of improvements we want to test. We often start small with an initial analysis and optimization cycle. Because CRO focuses on getting more results from the same traffic, the investment usually pays for itself quickly.

SEO brings more visitors to your website, while CRO ensures that more of those visitors become customers. Together, they form a powerful combination: not only do you attract more traffic, you also make optimal use of that traffic.

Absolutely. Especially in B2B processes, where the purchase takes longer and there are multiple decision-makers, it is important to remove obstacles and increase trust. Think of clear contact forms, relevant content, and lead nurturing.

There is no such thing as a “bad” test. Even if a variant scores worse than the current version, it still provides valuable insights. This tells you what doesn't work and allows you to better focus on the next improvements.

We utilize various tools, such as Google Analytics, Hotjar (heat maps and session recordings), A/B testing software, and dashboards. This provides us with a comprehensive overview of your visitors' behavior, enabling us to make informed decisions.

Visitor behavior is constantly changing due to new trends, technology, or competitors. With CRO, you continue to test, learn, and improve. It is therefore not a one-off project, but a strategy for structural growth.

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By using CRO in combination with data analysis, we tailor the entire customer journey to the needs of the lead, and it really works!

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