L'OUI Cocktails heeft ‘bartender’ ontwikkeld die waarmee je binnen 30 seconden een perfecte cocktail maakt. Ideaal voor horeca op drukke locaties die cocktails willen kunnen serveren, maar niet teveel tijd kwijt willen zijn met een complete cocktail bar. Onze masters werden ingezet voor de Digital Marketing strategie en uitvoering.
We hebben L'Oui geadviseerd om in te zetten op Social Advertising omdat er weinig tot geen actief search verkeer op relevante zoekwoorden zit die te maken hebben met een ‘Cocktail maker’, ‘Cocktail automaat’ en gerelateerde woorden. Om deze reden zijn wij een Social Advertising campagne gestart op Instagram, Facebook en LinkedIn, om zo via diverse kanalen het aanbod kenbaar te maken en de doelgroep ook via meerdere kanalen te kunnen bereiken met geoptimaliseerde campagnes, retargeting ads en hyper lokale targeting.
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Because L'OUI Cocktails is not super well known yet and the product is not actively searched for, we deployed the strategy and campaigns with a focus on inspiring and informing the target audience. On the one hand, we wanted to inspire potential customers by showing what L'OUI Cocktails is and what it can do for a hospitality business.
On the other hand, we also wanted to directly inform the target group about the product by highlighting different features and unique buying reasons. By showing these briefly and powerfully in the ad sets, we managed to increase the conversion rate of demo requests by 138%. A great achievement that also ensures investment in a new more compact version of the product.
Originally, WP Masters is a WordPress development agency, and we gladly use this strength when setting up our marketing campaigns. For example, our designers and developers, in collaboration with the marketers, managed to develop several L'OUI landing pages that were exactly in line with the ad sets, in order to further improve the customer experience and increase the conversion rate to an average of 3.5 to 5%.
The combination of more private social media (Instagram & Facebook) and professional social media (LinkedIn) turned out to be a golden combination, allowing us to organize a steady flow of demo requests for L'OUI Cocktails.
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