FROM DATA TO DECISIONS THAT GROW YOUR BUSINESS

Data analytics

You want to get a handle on your online results and know exactly which actions are really effective. Data analytics is all about that: by intelligently collecting, analyzing, and interpreting data, you gain insight into the behavior of your target audience and the performance of your campaigns. This allows you to make decisions based on facts rather than feelings.

We put data at the center. With advanced tracking and reporting, we clarify where your traffic comes from, which pages perform well, and where visitors drop off. Based on these insights, we make targeted adjustments and discover new opportunities for growth. We only continue and scale up what delivers measurable results.

Understanding behavior: understand how visitors navigate your website
Better decisions: choices based on data rather than assumptions
Continuous improvement: analyze, test, and optimize for structural growth

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What is data analytics?

Data analytics revolves around analyzing data to gain insight into performance, behavior, and opportunities within your online marketing. Raw data often consists of separate figures and tables, but only when this information is interpreted correctly does a clear picture emerge of what is really happening. We translate data into a clear story that shows what customers are doing, which campaigns are delivering results, and where concrete growth opportunities lie.

At WP Masters, data is central to every strategy. You no longer have to guess where your budget is best spent. We provide insight into which channels are profitable, where customers drop out, and which steps lead to more revenue. By continuously measuring, analyzing, and optimizing, we ensure that campaigns and processes continue to grow structurally.

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Why data analytics?

Good decisions are based on facts, not assumptions. With data analytics, we ensure that your marketing and business operations are fully data-driven. We bring all relevant data together, analyze patterns, and translate them into clear insights. This allows you to see exactly which campaigns are profitable, where customers are dropping out, and where concrete growth opportunities lie.

At WP Masters, we believe that measuring is knowing. That’s why we use marketing data analytics to continuously test, improve, and steer towards results. No isolated figures in a dashboard, but clear answers to questions such as which channel delivers the highest ROI, which target group responds best, and how you can use your budget more intelligently. We scale up what demonstrably works, so that your business continues to grow online.

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Companies that grow online using data analytics

These cases demonstrate how data analytics is used to convert insights into concrete decisions. From better marketing choices to structural online growth.

Marketing

L'OUI Cocktails

L'OUI Cocktails has developed ‘bartender’ which allows you to make a perfect cocktail within 30 seconds. Ideal for catering establishments in busy locations that want to be able to serve cocktails, but don't want to spend too much time with a complete cocktail bar. Our masters were used for the Social Advertising strategy and execution.

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Design • Development • Marketing

Eikmeester

With a sleek and modern website, we have brought Eikmeester's luxurious Japandi style to life digitally. Thanks to clear calls to action and an integrated Calendly planner, visitors are effortlessly converted into concrete appointments.

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Marketing

The Other Side

The aim of the campaign is to promote ticket sales for single events taking place at The Other Side, a popular club in Amsterdam. Through a targeted advertising campaign and website improvements (custom landing pages), we increased event visibility, improved audience engagement and sold more tickets.

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Design • Development • Marketing

Twiggy & James

We had already created the website for hair salon Twiggy & James. When owner Jeffrey decided to start selling his hair care products and niche fragrances online, we were asked to expand the existing site into a fully-fledged webshop. Thanks to close collaboration between the design and marketing teams, the new shop is already in the top 3 for all important keywords and is competing head-to-head with the competition.

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Design • Development • Marketing

VRF

For AV specialist VRF, we designed a fresh, modern platform that puts their portfolio at the center, combined with SEO optimization and clean branding. The result is a website that is both visually engaging and highly functional, turning visitors into leads.

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Design • Development • Marketing

Witloft

A tailor-made multilingual webshop for Witloft that showcases traditional Dutch leather craftsmanship. Fully optimized for UX/UI, with tiered discounts, visual filters, and a strong focus on mobile conversion, ensuring Witloft’s craftsmanship shines online.

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Een man die naar de ingrediënten aan het kijken is van Xone

Design • Development • Marketing

The Health House

The one-stop supplement shop. Honest, affordable and helpful.

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Advantages of data analysis

With data analysis, you no longer make decisions based on gut feeling, but on hard facts. We transform numbers into insights so you can see exactly what works and what doesn’t. By analyzing customer behavior, measuring conversions, and identifying opportunities in marketing funnels, we bring clarity to large amounts of data and translate it into a clear growth strategy.

By putting data at the center, you achieve a higher return on your marketing budget. You can see which campaigns yield the greatest returns, which target groups convert best, and where money is being wasted unnecessarily. Only approaches that deliver proven results are expanded.

Insight into customer behavior and purchase triggers
Better choices for campaigns and channels
Higher conversion rates through continuous optimization
Less waste of marketing budget
Clear overview of complex data
Focus on the target groups that bring the greatest return
Structural growth and predictable results

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View our reviews

Read how customers experience our collaboration and why they choose us.

Beex Branding Bieke van Orten

"For many years, we’ve been working with the WP Masters team to create beautiful projects for our clients. But we also sat down with them to create something unique for our own website. We are incredibly proud and happy with our website!! Thank you, thank you!"

Breikers Wendel Wagenaar

"Wil nogmaals even laten weten dat ik het echt super fijn werken met jullie vind! Hoe deze website zonder enige hobbel van begin tot eind tot stand is gekomen is echt geweldig. Lekker snel, efficiënt, goeie energie, en ook nog een top resultaat. Thank you team WP!!"

Captin Joost Roosen

"WP Masters provides us with professional guidance, proactive management of the online (Google) marketing budget, and prompt follow-up on requests. Additionally, the monthly standups are great for staying active and on-the-ball."

Combekk Caroline Meijerink

"Een heel erg fijn bedrijf om mee te werken. Voor de launch van onze nieuwe website van Combekk hebben wij contact gehad met verschillende medewerkers binnen WP. Elk contactpersoon was gedreven en kundig. Daarnaast was de samenwerking ook erg prettig en constructief. In de toekomst gaan we zeker nog meer samenwerken met WP!"

Deskfinder Ottelien Putman

"For the 'Deskfinder' platform, we had a long list of ideas about how we envisioned the website. From the moment we met WP Masters, they, along with a team of specialists, worked alongside us as true partners, and together we brought this project to a beautiful result. WP stands for collaboration, creativity, and results!"

DUFAS Marlon Jansen

"Vanaf het begin dachten ze goed mee over onze specifieke behoeften en waren ze niet bang om af en toe iets extra's te doen. Gedurende het hele proces stonden ze altijd klaar om te helpen bij onduidelijkheden en boden ze waardevolle suggesties. We kunnen WP Masters van harte aanbevelen voor hun professionaliteit en klantgerichte aanpak."

EarEar Gerhard te Velde

"Fijne club! Fijn mee samengewerkt om mijn nieuwe websites te bouwen. Kundig, snel, relatief betaalbaar en uiteindelijk natuurlijk gelikte websites waar ik goed mee voor de dag kom bij mijn klanten."

Eikmeester Dennika de Jong

"Hun prettige manier van communiceren, gecombineerd met een team van enthousiaste en hardwerkende specialisten, maakt echt het verschil. Ze hebben een complete re-design van onze website gerealiseerd en verzorgen nu onze volledige online marketing. Samen hebben we doelstellingen gezet en ik kan niet wachten tot we die gaan waarmaken."

First Line Security - First Line Group Eddy Karelsen

"WP Masters is a professional, dynamic, and flexible company that helps take steps toward success! Always accessible, great communication, always thinking along, and quick and efficient. The proverbial “can’t” is not an option. WP Masters, Thanks!!"

Jonkers Yachts Alexander Jonkers

"Onze website is klaar en gebouwd door WPMasters.nl uit Amsterdam. Zéér over tevreden en die hebben super samengewerkt met Digibusiness/Navisnet van Gabriele Mendi. Beide partijen waren onder de indruk van elkaars kunnen en hebben door de samenwerking elkaar naar een nog hoger level geduwd."

Linnick Linda van der Lee

"A wonderful collaboration with people who truly understand what you mean and have a great sense of your needs. The Masters at WP Masters designed and built a beautiful new webshop for us that perfectly fits Linnick in terms of style and experience!"

SalesliftStudio Davy Guijt

"The team at WP Masters has been incredibly helpful with the design and development of our new website. We received excellent input, had smooth communication, and the final result is beautiful."

Spaak CS Jorinde Verbiest

"WP Masters has been a valuable and professional help for us to (re)build our website. We experienced them as a patient expert to guide us through the process. We are very pleased with the results."

The Avocado Show Jonathan Simpson

"As a start-up, you’re always short on hands, but often also on knowledge and expertise. For over 2.5 years, the collaboration with WP Masters has been like having our own professional department with great colleagues."

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