VISIBILITY THAT SELLS, NOT FADES AWAY

Social media advertising

You want to increase your reach and connect directly with your target audience. Social media advertising is all about that: with paid campaigns on channels such as Facebook, Instagram, LinkedIn, or TikTok, you can increase your visibility and convert followers and viewers into customers more quickly.

We put data at the center. Through smart targeting, we ensure that your ads only appear to the people who really matter. We continuously analyze which target group responds best, which message resonates, and which visuals generate the most interaction. Based on these insights, we continuously improve your campaigns. Only what demonstrably works remains active and is scaled up.

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    Targeted advertising: visible to the right target group

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    Data-driven optimization: measuring, testing, and adjusting

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    Scalable campaigns: only the best results grow through

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Why advertise on social media

Social media advertising increases your visibility and allows you to reach exactly the people who matter to your business. Channels such as Facebook, Instagram, LinkedIn and TikTok offer powerful opportunities to target your audience based on interests, behaviour and location. This means your message doesn’t just appear anywhere, but precisely to the people who are most likely to become customers.

Whether you want to attract new customers locally or grow your brand nationally, advertising via social media gives you the flexibility to use your advertising budget wisely. Every pound is spent measurably: you can see exactly how many clicks, views or conversions your campaign generates. Do you want to get the most out of your budget and not miss any opportunities? Then outsourcing social media advertising is the best choice. We ensure that campaigns are continuously optimised and only the best results are scaled up.

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The advantages of advertising on social media

Advertising on social media increases your reach and ensures that you reach exactly the right people. Your adverts are not displayed randomly, but appear to users who match your target group. Think of interests, age, behaviour and location. This makes social media advertising much more targeted and effective than traditional advertising.

Another big advantage is that you have complete control over your budget. You decide how much you want to invest and see the results immediately. Because everything is measurable, you know exactly which campaigns are working and which need improvement. We ensure that the advertisements are constantly tested and optimised. Only those that deliver results continue to run, so your investment is used more and more intelligently.

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Companies we have already helped with advertising on social media

These cases demonstrate how we utilise social media advertising to convert reach into tangible results. From visibility to conversions.

Eikmeester project Eikmeester logo Design • Development • Marketing

Eikmeester

With a sleek and modern website, we have brought Eikmeester's luxurious Japandi style to life digitally. Thanks to clear calls to action and an integrated Calendly planner, visitors are effortlessly converted into concrete appointments.

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Combekk logo Design • Development • Marketing

Combekk

We completely redesigned and developed the Combekk webshop, focusing on brand story, user-friendliness, and conversion. Working closely with the Combekk team, we created a modern, multilingual webshop full of vibrant elements and powerful visuals. The products are shown to their best advantage, and the checkout process has been optimized down to the last detail. The result: a converting webshop that continues to grow.

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Twiggy & James logo Design • Development • Marketing

Twiggy & James

We had already created the website for hair salon Twiggy & James. When owner Jeffrey decided to start selling his hair care products and niche fragrances online, we were asked to expand the existing site into a fully-fledged webshop. Thanks to close collaboration between the design and marketing teams, the new shop is already in the top 3 for all important keywords and is competing head-to-head with the competition.

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Meerdere pagina's van de website van Captin op desktop Captin logo Design • Development • Marketing

Captin

Captin is an expert in employee participation and setting up your own (business) platform. Together, they ensure that employees and business results shine.

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Social media campaigns with a clear goal

Social media advertising only works if there is a clear goal behind it. Visibility for the sake of visibility yields little results. That is why we always start by establishing one central focus: increasing sales in your online shop, generating new leads or raising awareness of your brand. With that goal as our starting point, we build campaigns that contribute measurably to your growth.

Success lies in the combination of smart targeting and continuous optimisation. We analyse data to see which target group responds most, which message resonates best, and which format yields the highest conversion rate. Only advertisements that deliver demonstrable results are scaled up. This prevents you from wasting budget on clicks that yield nothing and allows you to build campaigns that deliver increasingly better returns, step by step.

This approach gives you control over your investment: you know what is being spent, what it yields and how we can further improve it. Social media thus becomes not a cost item, but a powerful channel that helps your business grow.

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Outsource social media advertising to WP Masters

You want to reach your target audience where they are active every day. With social media advertising, we ensure that your company is visible on channels such as Facebook, Instagram, LinkedIn and TikTok, exactly when your target audience is online. No random posts or advertisements, but campaigns built around one clear goal: more customers, more leads or more sales.

We take care of the entire process. From strategy and target group determination to designing advertisements, setting up campaigns and continuous optimisation based on data. We measure which messages and visuals work, which target groups respond best and which campaigns deliver immediate returns. We stop what doesn’t work. We scale up what does work. This way, you can be sure that every advertising budget is used effectively and that your campaigns deliver more, step by step.

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1.

Setting goals

Every successful social media campaign starts with a clear goal. Do you want to increase brand awareness, generate new leads, boost direct sales or better reach existing customers? Setting clear goals ensures that your strategy, target audience and content are all working in the right direction. This way, you know exactly how your campaign will be measured and you avoid spending money without results.

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Selecting your target audience and channels

Not every platform suits every target group. When advertising on social media, it is important to know who you want to reach and where those people are active. For example, younger target groups are more likely to be found on TikTok and Instagram, while LinkedIn is more interesting for B2B. By choosing the right channels and clearly defining the target group based on interests, behaviour and location, we ensure that your advertisements reach exactly the people who matter.

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Campaign strategy and content

A good strategy determines how your social media advertisements look and what message you convey. We translate your goals into a concrete plan: what message suits the target group, what tone of voice do we use, and what visuals stand out. The combination of strong texts and appealing images ensures that your campaign is not only seen but also prompts action.

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Setting up and testing campaigns

After determining the strategy, we set up the social media campaign technically. We set up target groups, advertisements and tracking so that everything is immediately measurable. We then test different variants of visuals and texts to see what works best. This way, your campaign not only gets off to a strong start, but from day one we work to get the highest return on your budget.

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Optimise and scale up

A social media campaign does not end after launch. We monitor the results daily and make adjustments where necessary. Is a particular advertisement performing better than the rest? Then we scale it up and discontinue the less successful variants. By continuously optimising and allocating your budget wisely, you will get more and more return on your campaigns and your reach will grow step by step with your success.

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Clear reports

To measure is to know. That is why you receive clear reports with every social media campaign that go beyond just clicks and reach. We show you how many leads, customers, and revenue your advertisements generate. Everything is clearly laid out and without technical jargon, so you always know exactly what your investment is yielding and where opportunities for further growth lie.

How we approach social media advertising

A successful campaign does not start with simply placing a few advertisements online, but with a well-thought-out approach. At WP Masters, we follow a structured process that ensures focus, clear goals and measurable results.

Frequently asked questions about social media advertising

We advertise on Facebook, Instagram, YouTube, TikTok, LinkedIn, and Pinterest. For each campaign, we determine which platform best suits your target audience and objectives, or we combine multiple channels for greater reach and results.

You determine the costs of advertising on social media yourself. You set your own advertising budget, often starting at just a few pounds per day. How much you spend depends on your goals, target audience and the chosen platform. On average, companies start with a budget of £300 to £1,000 per month, but this can be higher if you want to scale up more quickly or achieve a greater reach. The advantage is that you always have insight into the costs and results, allowing you to make immediate adjustments and make the most of your budget.

In most cases, you will see the first results, such as clicks, reach and interaction, within a week. For actual conversions, such as leads or purchases, it takes an average of three to four weeks. This is because we test different target groups and advertisements in the first few weeks and then scale up the best-performing variants. After about a month, the return on investment of the campaign will be clearly visible.

Yes, social media advertising allows you to determine very precisely who will see your adverts. You can set target groups based on age, gender, location, interests and behaviour. In addition, it is possible to reach existing customers or website visitors again through retargeting, or to find new target groups that resemble your current customers.

Time to be truly seen

We put your brand on the map with campaigns that not only attract attention, but also feel relevant to your target audience. No empty clicks, just real interaction.

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Lead of Marketing