BRANDING WITH A CLEAR STORY

Branding

You probably recognise this: your brand doesn’t stand out enough, lacks a clear identity or doesn’t connect well with your target audience. As a result, your message doesn’t stick, your brand inspires little confidence and potential customers ultimately choose a competitor. Branding is about building a recognisable and powerful brand that does make an impact. We help you establish a visual and strategic identity that reinforces your story and appeals to the right people.

We look beyond just a logo or colour scheme. By looking at your brand, target audience and market together, we discover what really sets your company apart. From that core, we build a brand identity that is consistent, credible and recognisable. From tone of voice to visual style, everything ties together. The result is a brand that sticks, builds trust and grows with your ambitions.

A recognisable identity that radiates trust and professionalism
A consistent brand experience across all channels
A brand strategy that contributes to sustainable growth

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Why branding is important

You want a brand that is instantly recognisable. That is precisely what branding is all about. It goes beyond a logo or colour scheme. It is the strategy behind your entire brand experience. By analysing how customers experience your brand, where confusion arises and which elements could be stronger, we build a brand that is right for you, step by step. A good branding strategy allows your brand to grow, gives direction to your communication and ensures that your target group understands exactly what your brand stands for.

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A strong brand identity as a foundation

Using the approach of a branding agency, we clearly map out your brand’s identity. We investigate which message sticks, which style suits the target group and how your brand stands out. Based on these insights, we develop a visual and content-based foundation that works. Think of the right tone of voice, consistent brand image, a strong logo, appropriate photography and a story that inspires confidence. We only build on the elements that demonstrably contribute to a stronger brand.

The result is a brand that grows. Branding provides a foundation for all your marketing and makes every communication stronger and more recognisable. It helps with decision-making, increases trust and makes customers choose you more quickly. Whether you work with a branding specialist or want to build a brand yourself, the right branding strategy lays the foundation for sustainable growth. A strong brand permeates everything you do.

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Companies we have already helped with their branding

Companies we have helped develop and strengthen their branding. Below, we show how we have built brands with a clear and recognisable image.

Meerdere pagina's van de website van Captin op desktop

Design • Development • Marketing

Captin

Captin is an expert in employee participation and setting up your own (business) platform. Together, they ensure that employees and business results shine.

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Design • Development

Braintainment

A platform for puzzles & games that is both entertaining and functional. For Keesing, we built an interactive website and demo environment with clear user flows: prospects gain access to a demo, while logged-in users enjoy a personal dashboard. Colorful, playful, conversion-driven, and easy to use.

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Design • Development • Marketing

Combekk

We completely redesigned and developed the Combekk webshop, focusing on brand story, user-friendliness, and conversion. Working closely with the Combekk team, we created a modern, multilingual webshop full of vibrant elements and powerful visuals. The products are shown to their best advantage, and the checkout process has been optimized down to the last detail. The result: a converting webshop that continues to grow.

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Meerdere pagina's van Fintechamps website

Design • Development

Fintechamps

Fintechamps is an expert in the field of Finance, Tech and payment systems.

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Design • Development • Marketing

Entertainment-NL

For Entertainment-NL, we developed a user-friendly, visually appealing platform that presents artists in a clear manner using smart filters and direct booking options. We supported this with strategic UX design, powerful SEO, and conversion-oriented content.

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Design • Development • Marketing

Eikmeester

With a sleek and modern website, we have brought Eikmeester's luxurious Japandi style to life digitally. Thanks to clear calls to action and an integrated Calendly planner, visitors are effortlessly converted into concrete appointments.

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Design • Development

FB Group

For FB Group, we designed and developed a modern and visually appealing website that enhances their professional image. The site incorporates subtle movement effects, such as sliders and animations, which provide a dynamic user experience without distracting from the content. High-quality images play a central role in the design.

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Afbeelding van de website van First Drives

Design • Development

FirstDrives

For FirstDrives our WP Masters created a custom WordPress website because it had to be interactive, fun, full of movements, flexible and scalable. Just like the FD app.

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Corporate identity design

Corporate identity design involves creating your brand’s entire visual identity. This includes colours, typography and style elements that are consistent throughout. A strong corporate identity ensures recognisability and forms the basis for all your communication.

Logo design

Logo design is all about developing a recognisable and timeless brand mark that captures your identity in a single image. The logo fits within your corporate identity, aligns with your strategy and works well in both online and offline communications.

Print and promotional materials

Print and promotional materials translate your visual identity into tangible resources such as business cards, brochures, and banners. Everything is fully aligned with your corporate identity, ensuring that your brand is presented professionally and consistently across every channel.

Brand branding

Brand branding brings strategy and visual identity together. We determine your brand story, tone of voice and core messages, so that your brand not only looks good but also communicates in a strong and recognisable way. This forms the foundation for a brand that sticks.

Complete branding for a recognisable and powerful brand

You want a brand that is instantly recognisable and inspires confidence. A strong branding strategy helps you communicate clearly, stand out from your competitors and create a consistent image in everything you do. Below you can read what each service entails and how it contributes to a powerful brand.

Read what others say about us here

Discover how customers experience working with us. From branding to web design and strategy. Below you can read real experiences that show what our approach delivers and why companies enjoy working with us.

Beex Branding Bieke van Orten

"For many years, we’ve been working with the WP Masters team to create beautiful projects for our clients. But we also sat down with them to create something unique for our own website. We are incredibly proud and happy with our website!! Thank you, thank you!"

Breikers Wendel Wagenaar

"Wil nogmaals even laten weten dat ik het echt super fijn werken met jullie vind! Hoe deze website zonder enige hobbel van begin tot eind tot stand is gekomen is echt geweldig. Lekker snel, efficiënt, goeie energie, en ook nog een top resultaat. Thank you team WP!!"

Captin Joost Roosen

"WP Masters provides us with professional guidance, proactive management of the online (Google) marketing budget, and prompt follow-up on requests. Additionally, the monthly standups are great for staying active and on-the-ball."

Combekk Caroline Meijerink

"Een heel erg fijn bedrijf om mee te werken. Voor de launch van onze nieuwe website van Combekk hebben wij contact gehad met verschillende medewerkers binnen WP. Elk contactpersoon was gedreven en kundig. Daarnaast was de samenwerking ook erg prettig en constructief. In de toekomst gaan we zeker nog meer samenwerken met WP!"

Deskfinder Ottelien Putman

"For the 'Deskfinder' platform, we had a long list of ideas about how we envisioned the website. From the moment we met WP Masters, they, along with a team of specialists, worked alongside us as true partners, and together we brought this project to a beautiful result. WP stands for collaboration, creativity, and results!"

DUFAS Marlon Jansen

"Vanaf het begin dachten ze goed mee over onze specifieke behoeften en waren ze niet bang om af en toe iets extra's te doen. Gedurende het hele proces stonden ze altijd klaar om te helpen bij onduidelijkheden en boden ze waardevolle suggesties. We kunnen WP Masters van harte aanbevelen voor hun professionaliteit en klantgerichte aanpak."

Eikmeester Dennika de Jong

"Hun prettige manier van communiceren, gecombineerd met een team van enthousiaste en hardwerkende specialisten, maakt echt het verschil. Ze hebben een complete re-design van onze website gerealiseerd en verzorgen nu onze volledige online marketing. Samen hebben we doelstellingen gezet en ik kan niet wachten tot we die gaan waarmaken."

EarEar Gerhard te Velde

"Fijne club! Fijn mee samengewerkt om mijn nieuwe websites te bouwen. Kundig, snel, relatief betaalbaar en uiteindelijk natuurlijk gelikte websites waar ik goed mee voor de dag kom bij mijn klanten."

Jonkers Yachts Alexander Jonkers

"Onze website is klaar en gebouwd door WPMasters.nl uit Amsterdam. Zéér over tevreden en die hebben super samengewerkt met Digibusiness/Navisnet van Gabriele Mendi. Beide partijen waren onder de indruk van elkaars kunnen en hebben door de samenwerking elkaar naar een nog hoger level geduwd."

Linnick Linda van der Lee

"A wonderful collaboration with people who truly understand what you mean and have a great sense of your needs. The Masters at WP Masters designed and built a beautiful new webshop for us that perfectly fits Linnick in terms of style and experience!"

Spaak CS Jorinde Verbiest

"WP Masters has been a valuable and professional help for us to (re)build our website. We experienced them as a patient expert to guide us through the process. We are very pleased with the results."

The Avocado Show Jonathan Simpson

"As a start-up, you’re always short on hands, but often also on knowledge and expertise. For over 2.5 years, the collaboration with WP Masters has been like having our own professional department with great colleagues."

SalesliftStudio Davy Guijt

"The team at WP Masters has been incredibly helpful with the design and development of our new website. We received excellent input, had smooth communication, and the final result is beautiful."

We bring brands to life with strategic branding

A strong brand starts with a clear identity. Branding goes beyond just a logo or a beautiful design. It’s about creating a feeling, a story and a recognisable image that resonates with your target audience. We immerse ourselves in who you are, what you stand for and what sets you apart from the rest. From that core, we build a brand that inspires confidence, is recognisable and sticks in the mind.

We develop branding that is not only visually strong but also strategically sound. From brand strategy and positioning to tone of voice and visual identity, everything fits together seamlessly. This ensures that your brand not only looks good but also makes a real impact in the market. With branding that appeals, distinguishes and grows with your business.

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Ready for a design that sells?

We combine creative design with smart UX choices so that your visitors can easily find their way around. Beautiful design is only truly powerful when it delivers results.

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Head of Design