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Deskfinder is een volledig op maat gemaakt verhuur platform waar makelaars hun panden kunnen toevoegen, uploaden en delen met de wereld.
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Google shopping
Many webshops invest in Google Shopping, but see their return slowly leak away. Products are live, ads are running, but revenue still lags behind. Clicks cost money, while conversions stay away and your best products get too little visibility at the moment customers want to buy. Without a well thought-out Google Shopping approach, you structurally leave revenue on the table.
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An optimised product feed drives better visibility, higher relevance and more clicks with purchase intent
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A smart campaign structure gives control over budget, margins and performance per product and category
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Continuous data-driven optimisation raises conversions and prevents ad budget from leaking away
The benefits of Google Shopping Ads
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You show the right price directly in your ad
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You only appear for relevant searches
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Your visibility depends on product quality
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Your product feed determines your success
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You see exactly which products make a profit
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You automatically capture long-tail searches
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Your ads adapt automatically
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You steer on margin, not just revenue
What are Google Shopping Ads
Google Shopping Ads are ad listings in Google that show products with an image, title, price and the name of the webshop. These ads appear when someone searches Google for a specific product and give the user instant insight into what’s on offer. Google Shopping Ads work based on product data from a webshop, which Google uses to determine for which searches a product is shown. This makes these ads match search intent strongly, and they’re especially suitable for webshops that sell products.
Schedule a meetingWhy advertise with Google Shopping
Advertising with Google Shopping is effective because your products become visible the moment people are actively looking for something to buy. Users immediately see an image, price and product name, so they already have a clear expectation before the click. This means traffic coming in via Google Shopping is often more targeted and has higher purchase intent than with many other forms of online advertising.
On top of that, Google Shopping offers a lot of insight into performance at product level. You see which products perform well, which deliver less and where there are opportunities to improve. By continuously optimising Google Shopping ads based on data, such as search behaviour and conversions, you get more results from the same offering. That makes Google Shopping a strong choice for webshops that want to increase their visibility and steer in a targeted way on revenue.
Companies we've already helped with their Google Shopping Ads
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Product feed as the foundation
Google Shopping works based on your product data. You connect your webshop to Google Merchant Center and supply a product feed with information such as product title, price, stock and category. This data determines when and for which searches your products become visible.
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Matching with search intent
Google automatically matches your products to searches from users with purchase intent. This doesn’t happen through separate keywords, but through the content and quality of your product feed. The better the product information matches search behaviour, the more relevantly your ads get shown.
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Campaigns and bids
Through Google Ads we manage the Google Shopping campaigns. We determine how products are grouped, what budget they get and where the focus lies. Google uses performance and signals to show ads to people most likely to buy.
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Optimising on performance
After launch we analyse which products deliver sales and which searches are profitable. Well-performing products get more room, while less profitable parts get adjusted or excluded. This way the campaign keeps getting more efficient.
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Continuously smarter and more profitable
The longer Google Shopping runs, the more data becomes available. This lets campaigns get optimised in an increasingly targeted way. The result is a scalable ad approach focused on visibility, relevance and structural webshop revenue.
How does Google shopping work
Google Shopping works based on product data and search intent. Your products are shown automatically when someone searches Google for what you sell. Below we explain step by step how Google Shopping is built technically and strategically, and what happens behind the scenes to make your products visible and profitable.
Which webshops is Google Shopping suitable for?
Google Shopping is suitable for webshops that sell physical products and want to be instantly visible the moment someone is actively searching for a product. Think of webshops with a clear range, clear product information and competitive prices. Precisely because Google Shopping ads show product images, prices and reviews, you reach buyers with high purchase intent. That makes advertising on Google Shopping particularly effective for e-commerce that wants to steer on revenue instead of just traffic.
Google Shopping offers opportunities for both small and large webshops. Whether you have a niche offering or a broad range, with a smart Google Shopping strategy and good optimisation you can steer in a targeted way on profitable products and margins. Webshops that want to grow, advertise scalably and optimise their campaigns based on data often get the most out of Google Shopping campaigns.
Schedule a meetingWhat our clients think of us
We work together with businesses that want to grow. Read how our clients experience working with WP Masters and what our approach has delivered for them.
Beex Branding
Bieke van Orten
"Al jarenlang werken we samen met het team WP Masters om mooie projecten voor onze klanten neer te zetten. Maar ook voor onze eigen website hebben we met hen samengezeten om iets unieks neer te zetten. Mega trots en blij zijn we met onze website!! Dank dank!"
Breikers
Wendel Wagenaar
"Wil nogmaals even laten weten dat ik het echt super fijn werken met jullie vind! Hoe deze website zonder enige hobbel van begin tot eind tot stand is gekomen is echt geweldig. Lekker snel, efficiënt, goeie energie, en ook nog een top resultaat. Thank you team WP!!"
Combekk
Caroline Meijerink
"Een heel erg fijn bedrijf om mee te werken. Voor de launch van onze nieuwe website van Combekk hebben wij contact gehad met verschillende medewerkers binnen WP. Elk contactpersoon was gedreven en kundig. Daarnaast was de samenwerking ook erg prettig en constructief. In de toekomst gaan we zeker nog meer samenwerken met WP!"
Direct Berth
Henk van Egmond
"Zowel de aanpak als de communicatie waren vanaf het begin de juiste. Onze doelgroep en specifieke niche hebben zijn compleet eigen gemaakt. Het uiteindelijke ontwerp heeft stijl en een luxe uitstraling – en is voor brede doelgroep doeltreffend. De complimenten die wij ontvangen vanuit ons netwerk is enorm. Kortom WP Masters neemt je veel werk uit handen from start to market en geeft de ondernemer focus voor zijn eigen taken."
Captin
Joost Roosen
"WP Masters biedt ons professionele begeleiding, pro actief management van het online (Google) marketing budget en adequate opvolging van verzoeken. Daarnaast zijn de maandelijkse standups erg fijn om actief en on-the-ball te blijven."
Deskfinder
Ottelien Putman
"Voor het platform ‘Deskfinder’ hadden wij een lange lijst met ideeën hoe wij de website voor ogen hadden. Vanaf het moment dat wij kennismaakten met WP Masters, is hij samen met een team specialisten naast ons gaan staan en hebben we echt als partners dit project tot een heel mooi resultaat gebracht. WP staat voor samenwerken, creatief en resultaat!"
DUFAS
Marlon Jansen
"Vanaf het begin dachten ze goed mee over onze specifieke behoeften en waren ze niet bang om af en toe iets extra's te doen. Gedurende het hele proces stonden ze altijd klaar om te helpen bij onduidelijkheden en boden ze waardevolle suggesties. We kunnen WP Masters van harte aanbevelen voor hun professionaliteit en klantgerichte aanpak."
EarEar
Gerhard te Velde
"Fijne club! Fijn mee samengewerkt om mijn nieuwe websites te bouwen. Kundig, snel, relatief betaalbaar en uiteindelijk natuurlijk gelikte websites waar ik goed mee voor de dag kom bij mijn klanten."
Eikmeester
Dennika de Jong
"Hun prettige manier van communiceren, gecombineerd met een team van enthousiaste en hardwerkende specialisten, maakt echt het verschil. Ze hebben een complete re-design van onze website gerealiseerd en verzorgen nu onze volledige online marketing. Samen hebben we doelstellingen gezet en ik kan niet wachten tot we die gaan waarmaken."
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Strategy and product analysis
We start with a sharp Google Shopping strategy. We map out your goals, analyse your product range and look at your audience’s search behaviour. Which products have sales potential, where is there enough margin and which search intent matches your offering. By making clear choices upfront here, we lay the foundation for profitable Google Shopping campaigns.
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Optimising product data and feed
Next we optimise the product data. Titles, descriptions, categories and product attributes are tuned to how people search in Google. We test different angles to discover which product presentation performs best. By smartly combining data and content, your products get shown more relevantly and become more visible in Google Shopping.
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Campaign settings and structure
We set up the Google Shopping campaigns logically and clearly. Think of a clear campaign structure, a smart budget split and segmentation by product groups, performance or margin. Whether we work with standard Google Shopping campaigns or Performance Max, every setup is focused on control, insight and return.
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Launching and continuous optimisation
After launch the optimising begins. We track performance daily per product and per search. Products that don’t perform get adjusted or excluded, while profitable products get extra room. This way the Google Shopping campaign stays efficient and profitable, even as the budget scales up.
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Reporting and insights
You receive clear reports showing which products generate revenue, where the growth is and which optimisations have been carried out. Not loose statistics, but clear insights that show what works and why. This way you always have a grip on the performance of your Google Shopping campaigns.
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Growing and scaling up
When Google Shopping campaigns are structurally profitable, we scale up in a controlled way. More budget to proven products, expansion into new product groups and responding to seasonal influences. This way your revenue grows along with an approach built to be scalable, data-driven and sustainable.
Our approach to profitable Google Shopping campaigns
You don’t just want to advertise with Google Shopping, you want campaigns that structurally deliver revenue and contribute to your webshop’s growth. That’s why we work with a clear, data-driven approach. We continuously analyse which products and searches deliver sales and only give more room to what demonstrably works. This way you get maximum return from every euro you invest in Google Shopping.
Outsourcing Google Shopping ads at WP Masters
Outsourcing Google Shopping ads at WP Masters means choosing a partner that genuinely understands e-commerce. We don’t just look at ad performance, but at the complete picture: range, margins, competition and growth potential. This way Google Shopping campaigns always match what’s commercially most logical for your webshop.
You benefit from a consistent approach with short lines and clear choices. No standard templates, but custom work per webshop. We actively think along on product priority, seasonal influences and scalability, so Google Shopping doesn’t just deliver traffic, but becomes a structural growth engine for your webshop. Transparency is central: you always know where your budget is going and why certain choices are made.
Schedule a meetingFrequently asked questions about Google Shopping Ads
Google Shopping shows your products directly in Google with image, price and seller. You advertise based on your product data instead of separate keywords. Google automatically matches your products to relevant searches from people who already have purchase intent.
Google Shopping is especially suitable for webshops with physical products, clear prices and a competitive offering. It works well if you have products people actively search for and where your stock and margins are under control.
Yes. Google Shopping works based on a product feed containing your product information such as title, price, availability and category. A well set up feed is essential for visibility and performance.
Success is determined by the quality of your product data, the campaign structure, bidding strategy and continuous optimisation. Factors such as price, delivery time and competition also play a big role.
Yes. Even with a smaller range, Google Shopping can be profitable, as long as the products have enough search volume and are positioned well. In that case the focus is often on the best-performing products.
You often see traffic and first sales within a few days. For stable and profitable performance, more time is needed, because Google gathers data and campaigns get tuned increasingly smartly.
Google Shopping focuses on products and visual presentation, while Search ads are mostly text-based and revolve around keywords. Shopping often attracts visitors with higher purchase intent because price and product are already visible.
Not every industry is equally suitable. Products need to meet Google's guidelines and be competitive on price and offering. We assess upfront whether Google Shopping has potential for your webshop.
You set the ad budget yourself. The cost per click differs per product, industry and competition. The goal is always to set up campaigns so the revenue outweighs the ad cost.
Google Shopping requires knowledge of product feeds, campaign structure and data analysis. By outsourcing it you prevent wasted budget and benefit faster from scalable, profitable campaigns.
Time to be truly seen
We put your brand on the map with campaigns that not only attract attention, but also feel relevant to your target audience. No empty clicks, just real interaction.
Lead of Marketing