Design • Development
Beex Branding
Een full-service marketing- en brandingbureau met vestigingen in zowel Amsterdam als Eindhoven. Gedreven door creativiteit combineren ze hun expertise om de dromen van onze klanten te realiseren.
LINKEDIN ADS THAT REACH REAL DECISION-MAKERS
LinkedIn advertising
You want to grow and be visible at the moment your audience is open to new opportunities. LinkedIn is the platform where professionals actively search for knowledge, solutions and reliable partners. LinkedIn advertising connects to that seamlessly. With targeted and inspiring campaigns you reach people who are already in a business mindset. This way you turn their attention into qualitative leads, conversations and partnerships, while increasing your visibility and credibility at the same time.
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Targeted audience selection matches business intent
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Professional visuals strengthen your brand and message
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Ongoing testing and optimisation for ever better results
Benefits of advertising on LinkedIn
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Reach professionals and business decision-makers
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Advertise directly within a business environment
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Reach leads by role, industry and company
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Build trust with relevant audiences
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Optimise campaigns on lead quality
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Use smart B2B targeting through LinkedIn
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Test formats such as video and lead forms
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Scale campaigns as results grow
What is LinkedIn advertising
LinkedIn advertising is deploying paid campaigns within LinkedIn’s business network to make your business, service or expertise visible to the right professionals. You reach people based on business characteristics such as role, industry, skills and company size, so you show your message to exactly the audience that’s relevant. LinkedIn is used with a clear professional intent, which means your ad connects with a mindset where people are open to knowledge, solutions and new partnerships.
With LinkedIn Ads you increase your visibility within an environment where decision-makers, leads and potential customers are actively present. By using data to measure performance and refine audiences, you discover which message is most effective and where the biggest opportunities lie. This way you build step by step towards a predictable, business growth strategy that fits your goals.
Schedule your meetingWhy it's smart to advertise on LinkedIn
You want to be visible at moments when your audience is open to new insights, partnerships and business solutions. LinkedIn is exactly the platform where professionals actively search for valuable information and businesses that can help them further. By advertising on LinkedIn you reach people in a context where they’re willing to learn, compare and make decisions. That makes the chance of qualitative leads and relevant conversations considerably bigger than on channels where users mostly scroll for entertainment.
LinkedIn advertising is effective because you can target your message by role, industry, skills and company size. This way you reach exactly the people who fit your service or offer. By analysing data and continuously tracking performance, we discover which audiences respond best and where the biggest opportunities lie. Campaigns keep getting more precise, more relevant and better tuned to the needs of your ideal customer. This way you use your ad budget smartly and build sustainable growth within a professional network.
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Single Image Ads
Single Image Ads are ads with one powerful visual and a clear message that immediately stands out in the feed. They work well for driving traffic to your website or highlighting a specific service. By testing different visuals and copy you quickly discover which combination performs best. It’s an effective and accessible ad format for practically any campaign.
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Carousel Ads
Carousel Ads consist of multiple images users can swipe through, letting you show more depth and story. This ad type is ideal for presenting multiple products, benefits or steps within a process. The visual nature drives a lot of engagement. You can also measure exactly which card people respond to most.
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Video Ads
Video Ads stand out through motion and are a powerful way to convey your message fast and clearly. They work well for brand awareness, but also for explaining a service or showing a result. Videos often stick with the audience longer because they combine emotion and context. That can make them a strong foundation for both awareness and conversion campaigns.
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Document Ads
Document Ads let users view or download a PDF directly from the ad. This makes them very suitable for sharing whitepapers, cases, reports or practical guides. Because documents offer value, they often deliver qualitative leads. You see exactly how far someone read the document, which gives insight into interest and relevance.
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Lead Gen Ads
Lead Gen Ads contain a built-in form that automatically fills in the user’s LinkedIn profile details. This makes it very easy to collect leads without anyone having to leave your website. This lowers the barrier and increases the chance someone converts. These ads are often used for downloads, demo requests or sign-ups.
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Message Ads
Message Ads are delivered one-on-one into your audience’s inbox, making them feel personal and direct. They’re suitable for promoting events, offers or specific actions. Because they’re only sent when someone is active on LinkedIn, they stay relevant and timely. The direct nature drives high open and click rates.
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Conversation Ads
Conversation Ads extend Message Ads with multiple choice options, letting users determine their own route through the ad. This makes it possible to test different messages, links and calls to action within one ad. The interactive setup feels personal and inviting. It also gives valuable insight into what interests users most.
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Event Ads
Event Ads are specially designed to recruit participants for webinars, workshops or live events. They immediately show all key information such as date and time and make it easy to sign up. Because LinkedIn is a professional platform, these ads often attract qualitative participants. You can also see exactly which audiences convert most.
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Text Ads
Text Ads are simple text ads shown at the top or beside the LinkedIn feed. They’re ideal for quickly creating visibility with a low cost structure. Despite their simplicity, they can be effective for branding or retargeting. With a clear message and strong call to action you get a lot of return out of these.
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Spotlight Ads
Spotlight Ads put the spotlight entirely on your business, service or product and use dynamic profile information from the user. This makes the ad feel more personal and relevant. They’re mainly deployed to drive traffic to a landing page or to encourage specific actions. The eye-catching layout means Spotlight Ads perform strongly on engagement.
Types of LinkedIn ads
LinkedIn advertising makes you visible at moments when professionals are actively searching for solutions and new opportunities. By testing variants we quickly discover what works best. We steer by data and only scale up what demonstrably delivers results. This way you get more value from every campaign.
What others think of us
Below these reviews you can read how customers experience our approach and what results LinkedIn advertising has delivered for their business. Real experiences, clearly shown, so you see exactly what our strategies mean in practice.
Beex Branding
Bieke van Orten
"Al jarenlang werken we samen met het team WP Masters om mooie projecten voor onze klanten neer te zetten. Maar ook voor onze eigen website hebben we met hen samengezeten om iets unieks neer te zetten. Mega trots en blij zijn we met onze website!! Dank dank!"
Captin
Joost Roosen
"WP Masters biedt ons professionele begeleiding, pro actief management van het online (Google) marketing budget en adequate opvolging van verzoeken. Daarnaast zijn de maandelijkse standups erg fijn om actief en on-the-ball te blijven."
Deskfinder
Ottelien Putman
"Voor het platform ‘Deskfinder’ hadden wij een lange lijst met ideeën hoe wij de website voor ogen hadden. Vanaf het moment dat wij kennismaakten met WP Masters, is hij samen met een team specialisten naast ons gaan staan en hebben we echt als partners dit project tot een heel mooi resultaat gebracht. WP staat voor samenwerken, creatief en resultaat!"
Direct Berth
Henk van Egmond
"Zowel de aanpak als de communicatie waren vanaf het begin de juiste. Onze doelgroep en specifieke niche hebben zijn compleet eigen gemaakt. Het uiteindelijke ontwerp heeft stijl en een luxe uitstraling – en is voor brede doelgroep doeltreffend. De complimenten die wij ontvangen vanuit ons netwerk is enorm. Kortom WP Masters neemt je veel werk uit handen from start to market en geeft de ondernemer focus voor zijn eigen taken."
Combekk
Caroline Meijerink
"Een heel erg fijn bedrijf om mee te werken. Voor de launch van onze nieuwe website van Combekk hebben wij contact gehad met verschillende medewerkers binnen WP. Elk contactpersoon was gedreven en kundig. Daarnaast was de samenwerking ook erg prettig en constructief. In de toekomst gaan we zeker nog meer samenwerken met WP!"
Breikers
Wendel Wagenaar
"Wil nogmaals even laten weten dat ik het echt super fijn werken met jullie vind! Hoe deze website zonder enige hobbel van begin tot eind tot stand is gekomen is echt geweldig. Lekker snel, efficiënt, goeie energie, en ook nog een top resultaat. Thank you team WP!!"
EarEar
Gerhard te Velde
"Fijne club! Fijn mee samengewerkt om mijn nieuwe websites te bouwen. Kundig, snel, relatief betaalbaar en uiteindelijk natuurlijk gelikte websites waar ik goed mee voor de dag kom bij mijn klanten."
First Line Security - First Line Group
Eddy Karelsen
"WP masters een professionele, dynamische en flexibele onderneming welke stappen laat maken naar succes! Altijd bereikbaar, fijne communicatie altijd meedenken en snel en goed geregeld. Het spreekwoordelijke “kan niet” is geen optie. WP Masters, Thanks!!"
HVK Stevens
Marisa de Wolff
"De samenwerking met WP masters is vanaf dag één al heel prettig. Tijdens onze re-branding heeft WP Masters met ons meegedacht om een website neer te zetten die qua looks, maar ook qua functionaliteiten perfect aansloot bij onze hernieuwde look. "
Invasto
Thomas van Rijn
"Het voornamelijkste doel van de website was het tot leven brengen van een visitekaartje. Wie zijn wij, wat doen wij en waar kun je ons vinden. Deze drie vragen zijn in een strak ontwerp met een verfrissende nieuwe huisstijlkleur tot uiting gekomen. Ontdek de wereld van Invasto in een geheel nieuw jasje."
Why WP Masters is the best choice for your LinkedIn ads
You want your LinkedIn ads to do more than just build reach. They need to match the right audience, at the right moment, with a message that’s genuinely relevant. At WP Masters we work entirely data-driven. We analyse how your audience behaves on LinkedIn and which message matches their business needs best. Based on those insights we build campaigns that are logical, clear and effective.
We keep improving campaigns by testing, adjusting and only scaling up what actually delivers results. This way you avoid waste and invest in a targeted way in ads that work. The result is a strategy that keeps getting sharper, an audience that converts better and an approach that structurally contributes to your business growth.
Schedule your meeting1.
Strategy and audience definition
We start with a clear LinkedIn strategy. We determine your goals, research the business audience and map out which message best matches their role, industry and information needs. By sharply defining upfront who you want to reach and what you want to convey, we directly increase the chance of campaigns that deliver qualitative leads.
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Creating ads and content
Next we develop powerful ads that fit within LinkedIn’s professional environment. We test multiple variants in copy and imagery to discover which tone of voice, angle or proposition performs best. Creativity and data complement each other, so we know exactly which message moves your audience.
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Campaign settings and targeting
We set up every LinkedIn campaign fully tailored. Think of objectives, budgets and smart audiences based on role, company size, industry, skills or remarketing. Whether you want to reach new leads or re-activate existing visitors, every campaign gets a logical structure that fits your commercial goals.
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Launching and continuous optimisation
After launch the real optimisation begins. We track performance daily and keep adjusting. Ads that perform less well get paused, while we scale up winning variants in a controlled way. This way your campaign stays relevant, efficient and profitable, even as the budget grows.
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Reporting and insights
You receive clear reports where we share not just numbers, but concrete insights and recommendations too. We show which audiences convert best, which message performs strongest and which next steps further improve your results. Understandable and directly applicable.
Our process for advertising on LinkedIn
You don’t just want to advertise on LinkedIn, you want campaigns that visibly grow, deliver qualitative leads and genuinely contribute to your business results. That’s why we work with a clear, data-driven process. We continuously test, analyse which message moves your audience and only scale up what demonstrably works. This way you get maximum results from every euro you invest in LinkedIn advertising.
Companies that benefit from our LinkedIn strategy
LinkedIn advertising as the foundation for social media growth
You don’t just want to be visible on social media, you want to grow at the moments your audience is actively searching for business insights, partners and solutions. LinkedIn advertising fits that perfectly. By basing campaigns on data, interests and professional behaviour, we reach people who are already open to valuable information. With a strategic approach we deploy LinkedIn as a powerful foundation under your total social media growth, alongside platforms such as Instagram, Facebook, YouTube, Pinterest and TikTok.
Using data analysis we map out your audience’s behaviour: which roles respond best, which industries convert highly and which message drives action? Based on these insights we keep improving. Think of sharpening targeting, refining the message or optimising your funnel. Everything gets tested and measured. Only the variants that demonstrably perform better get scaled up. This way you get considerably more results with the same ad budget and build sustainable growth within a professional network.
Schedule your meetingFrequently asked questions about LinkedIn advertising
The cost of LinkedIn advertising differs per audience, industry and goal. Because you advertise in a business environment, the cost per click or lead is often higher than on other platforms, but the quality of the audience is also much stronger. You always set your own budget and only pay for results achieved. With a data-driven approach we make sure campaigns run efficiently and every euro delivers as much as possible.
The CPM on LinkedIn is on average higher than on platforms like Instagram or TikTok. That's because you're advertising to business decision-makers and professionals. The eventual cost depends on factors such as competition in your industry, seniority of the audience and ad quality. By targeting precisely and continuously optimising, we keep the CPM as sharp as possible.
LinkedIn stands out because users are in a professional mindset. They're focused on growth, knowledge and business opportunities. This means leads are often more qualitative and more likely to convert into conversations or customers. LinkedIn strengthens your overall social strategy alongside channels such as Instagram, Facebook, Pinterest and TikTok by helping you reach exactly the right decision-makers.
LinkedIn works especially well for B2B businesses, service providers, software companies, training providers and organisations targeting professionals or decision-makers. LinkedIn is also a powerful ad channel for recruitment and employer branding. Together we look at whether your audience is active on LinkedIn and which approach delivers the most results.
In the first few days you often already see interaction, clicks or profile visits. For stable growth, however, LinkedIn needs data to smartly optimise audiences and ads. Usually we see clear progress in the first weeks because we test variants, sharpen targeting and scale up successful messages.
LinkedIn ads are managed through Campaign Manager. There we determine the goal, the audience, the message and the budget. We test multiple variants and analyse performance such as clicks, forms, leads or engagement. With ongoing optimisation we make sure campaigns keep getting smarter and match your audience's business intent better.
Time to be truly seen
We put your brand on the map with campaigns that not only attract attention, but also feel relevant to your target audience. No empty clicks, just real interaction.
Lead of Marketing