You want to grow and be visible at the moment your audience is actively looking for inspiration. Pinterest advertising fits that perfectly. With visual and inspiring campaigns you reach people in the discovery phase and turn that attention into valuable clicks, leads or purchases. This way you increase your reach and get more out of your marketing budget.
Targeted audience selection matches active search intent
Inspiring visuals drive lasting visibility
Ongoing testing and optimisation delivers ever stronger results
"*" indicates required fields
Reach people with active purchase intent
Appear among inspiring Pinterest content
Stand out with strong pins and visuals
Reach new audiences through smart targeting
Pinterest users actively search for products
Optimise campaigns on clicks and conversions
Easily test pins, videos and shopping ads
Scale campaigns as results improve
Pinterest advertising is deploying paid pins to reach people actively searching for ideas, solutions and products. Because users on Pinterest are often already in an inspired or purchase-oriented mindset, your ads appear at exactly the moment someone is open to new brands or services. With advertising on Pinterest you can increase your visibility, drive more traffic to your website and encourage conversions by tapping into intent-driven search behaviour. Advertising through Pinterest works entirely data-driven: we analyse which creative variants perform, continuously optimise and make sure every euro contributes to measurable growth.
Schedule your meetingYou want to be visible at the moments your audience is actively seeking inspiration, gathering new ideas and forming concrete purchase plans. Pinterest advertising fits that perfectly. The platform is used as a visual search engine, which means your ad appears at the moment someone is already open to new solutions. By precisely analysing behavioural intent and search patterns, we show ads that match exactly what your ideal customer needs. This way Pinterest turns from an inspiration channel into a powerful engine for qualitative traffic, leads and sales.
We work entirely data-driven. We research which keywords are relevant, which visuals drive the most engagement and where in the customer journey the biggest opportunities lie. With continuous optimisation and variant testing we make sure only campaigns that demonstrably perform get scaled up. Outsourcing Pinterest advertising means choosing an approach that isn’t just about beautiful images, but about strategic growth. This way you get structurally more results from advertising on Pinterest with the same budget and build a strong conversion funnel step by step based on intent, creativity and data.
Standard Pins are image ads that look like regular Pins, but are shown in a targeted way to a selected audience. They work strongly in the discovery phase, because users actively use Pinterest for inspiration. This way you increase the visibility of products or ideas while tapping into search intent and visual inspiration.
Video Pins are short or longer video ads that immediately stand out in the feed because motion grabs attention faster than a still image. They’re ideal for demonstrating a product, setting a mood or conveying a brand story. By combining strong storytelling with visual impact you increase the chance of engagement and click-throughs.
Idea Pins Ads consist of multiple pages with images, videos and text, making them extra interactive. This ad format works well for tutorials, step-by-step guides and how-to content. You take users through a story or process, which keeps your brand top of mind longer and creates more engagement.
Carousel Ads show multiple swipeable images within one Pin. This makes it easier to present variants, product features or styles side by side. Users can browse through your offer without leaving Pinterest, which greatly increases the chance of engagement and conversion.
Shopping Ads link your products directly to your product catalogue, so prices, titles and product information are shown automatically. Pinterest users can click straight through to the product page, which makes this ad format particularly effective for webshops focused on sales and scalable growth.
Advertising on Pinterest gives you the chance to become visible at moments when people are actively looking for new ideas. By testing different ad formats we quickly discover what lands best. We continuously steer by data and only scale up what genuinely delivers results. This way you get more value from your audience with every campaign.
Below these reviews you can read how customers experience our approach and what results Pinterest advertising has delivered for their business. Real experiences, clearly shown, so you see exactly what our strategies mean in practice.
"Al jarenlang werken we samen met het team WP Masters om mooie projecten voor onze klanten neer te zetten. Maar ook voor onze eigen website hebben we met hen samengezeten om iets unieks neer te zetten. Mega trots en blij zijn we met onze website!! Dank dank!"
"Wil nogmaals even laten weten dat ik het echt super fijn werken met jullie vind! Hoe deze website zonder enige hobbel van begin tot eind tot stand is gekomen is echt geweldig. Lekker snel, efficiënt, goeie energie, en ook nog een top resultaat. Thank you team WP!!"
"Een heel erg fijn bedrijf om mee te werken. Voor de launch van onze nieuwe website van Combekk hebben wij contact gehad met verschillende medewerkers binnen WP. Elk contactpersoon was gedreven en kundig. Daarnaast was de samenwerking ook erg prettig en constructief. In de toekomst gaan we zeker nog meer samenwerken met WP!"
"WP Masters biedt ons professionele begeleiding, pro actief management van het online (Google) marketing budget en adequate opvolging van verzoeken. Daarnaast zijn de maandelijkse standups erg fijn om actief en on-the-ball te blijven."
"Voor het platform ‘Deskfinder’ hadden wij een lange lijst met ideeën hoe wij de website voor ogen hadden. Vanaf het moment dat wij kennismaakten met WP Masters, is hij samen met een team specialisten naast ons gaan staan en hebben we echt als partners dit project tot een heel mooi resultaat gebracht. WP staat voor samenwerken, creatief en resultaat!"
"Zowel de aanpak als de communicatie waren vanaf het begin de juiste. Onze doelgroep en specifieke niche hebben zijn compleet eigen gemaakt. Het uiteindelijke ontwerp heeft stijl en een luxe uitstraling – en is voor brede doelgroep doeltreffend. De complimenten die wij ontvangen vanuit ons netwerk is enorm. Kortom WP Masters neemt je veel werk uit handen from start to market en geeft de ondernemer focus voor zijn eigen taken."
"Vanaf het begin dachten ze goed mee over onze specifieke behoeften en waren ze niet bang om af en toe iets extra's te doen. Gedurende het hele proces stonden ze altijd klaar om te helpen bij onduidelijkheden en boden ze waardevolle suggesties. We kunnen WP Masters van harte aanbevelen voor hun professionaliteit en klantgerichte aanpak."
"Fijne club! Fijn mee samengewerkt om mijn nieuwe websites te bouwen. Kundig, snel, relatief betaalbaar en uiteindelijk natuurlijk gelikte websites waar ik goed mee voor de dag kom bij mijn klanten."
You don’t just want to advertise on Pinterest, you want campaigns that fit the way people gather inspiration and prepare purchase decisions. That’s why at WP Masters we work with a strategy built around data, user behaviour and creative work that genuinely matches the visitor’s intent. We research which search intents are at play, analyse how people move through your content and test which visuals deliver the most clicks and conversions. Only variants that demonstrably contribute to growth get scaled up further, so your ad budget delivers maximum return.
With this approach we build, step by step, a funnel that leads from inspiring to converting. Whether you want to increase visibility, sell products or drive traffic to your website: by measuring, testing and optimising we make sure your Pinterest ads keep getting smarter. This way you get structurally more results from advertising on Pinterest and set lasting growth in motion without wasting budget unnecessarily.
Schedule your meetingWe start with a clear Pinterest strategy. We determine your goals, research the audience and look at which visual angles best match their search and inspiration behaviour on Pinterest. By precisely defining upfront who you want to reach and with what creative approach, we directly increase the chance of profitable campaigns.
Next we develop strong ads that stand out among all the inspiration on Pinterest. We create variants in static Pins, video Pins and copy so we can immediately test which combination delivers the most attention, clicks or sales. Visual creativity and data work closely together here.
We set up every Pinterest campaign fully tailored. Think of objectives, budgets and smart audiences such as interests, keywords, lookalikes and retargeting. Whether it’s cold audiences, warm traffic or returning visitors: every campaign gets a logical funnel structure that fits perfectly with your product or service.
After launch the real optimisation begins. We monitor performance daily and keep adjusting. We pause underperforming variants, and scale up winning Pins in a controlled way. This way your campaign stays relevant, stable and profitable, even as budgets grow.
You receive clear reports with not just numbers, but clear insights and concrete next steps too. We show what works, why it works and which optimisations will further raise your results. No jargon, just clear and understandable.
You don’t just want to advertise on Pinterest, you want campaigns that visibly grow, convert and genuinely contribute to your revenue. That’s why we work with a clear, data-driven process. We continuously test, analyse which Pins genuinely get your audience to click and only scale up what demonstrably works. This way you get maximum results from every euro you invest in Pinterest advertising.
Pinterest advertising is a powerful but often underused channel within social media. The platform is built around inspiration and targeted intent, which means users actively search for products, solutions and ideas. That makes it an ideal place to make your brand visible at moments when people are already open to action. With a data-driven approach and strong visuals you use exactly that moment of inspiration to attract qualitative traffic and drive conversions.
For businesses already advertising on Instagram, Facebook, TikTok or LinkedIn, Pinterest forms a natural extension of the social strategy. It strengthens the brand experience, creates a longer customer journey and contributes to sustainable growth. By testing, optimising and scaling up in a targeted way, Pinterest advertising becomes a foundation under your online success.
Schedule your meetingWe put your brand on the map with campaigns that not only attract attention, but also feel relevant to your target audience. No empty clicks, just real interaction.
