BRAND POSITIONING THAT DOESN’T JUST STAND OUT, BUT STICKS

Brand positioning

You want a brand that clearly defines who you are and precisely matches what your target group is looking for. Brand positioning is all about that: clearly determining the place your brand occupies in the minds of your customers. This allows you to build an identity that is recognisable, distinctive and convinces customers more quickly.

We work based on insight. By researching how your target group thinks, what values are important and how competitors profile themselves, we identify opportunities and bottlenecks. We analyse what makes your brand unique and which message resonates most strongly. Based on these insights, we develop a positioning strategy that guides all your communication. Only what demonstrably contributes to a stronger brand remains active and is further developed.

Targeted brand focus: clearly demonstrating what you stand for
Data-driven choices: analyse, test and refine
Sustainable growth: a brand that feels consistent and attracts customers more easily

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What is brand positioning?

Brand positioning is determining the place your brand occupies in the minds of your target group. It is about clearly showing what you stand for, what makes you unique and why customers should choose you. Strategic brand positioning lays the foundation for a recognisable, distinctive and strong brand.

We investigate what makes your brand special, how the market is moving and what your target group finds important. This enables us to determine a clear direction: your message, your brand promise and the core values that your brand embodies. This results in a brand positioning strategy that guides all your communication and helps you make better choices in terms of image, language and marketing.

Strong brand positioning ensures clarity and growth. Customers understand who you are more quickly, your message sticks better, and your brand is easier to find and choose. Whether it’s refining an existing identity or determining a new brand positioning, this foundation makes every next step stronger.

Start with your brand foundation

Why strong brand positioning is indispensable

Strong brand positioning provides clarity. It shows at a glance who you are, what you promise and why your brand matters. Without a clear position, your message quickly becomes noise in a crowded market. With a clear choice of direction, you build recognition and attract customers who really suit you.

Good positioning goes beyond a nice story. You investigate what motivates your target group, how competitors profile themselves and where your brand can make a difference. Based on these insights, you make choices that give direction to your image, language and behaviour. This creates a brand that feels consistent and gains trust more easily.

You will notice the effect in everything you do. Marketing becomes more targeted, communication becomes clearer and new customers recognise the value of your brand more quickly. Strong brand positioning makes growth easier, because every expression builds on the same foundation.

Start positioning

Communication strategy

Communication strategy forms the basis of how your brand talks and behaves. We determine the core messages, tone of voice and structure of your communication, so that every expression is clear, consistent and targeted.

Concept development

Concept development revolves around the creative idea behind your brand. The story, the hook, the framework that all your campaigns and communications are based on. This creates a direction that is distinctive and sticks.

Visual identity

Visual identity is how your brand looks. From colours and typography to icons, shapes and complete style foundations. We create a look that is instantly recognisable and fits your positioning.

Art direction

Art direction guides all creative choices. Think photography, video, atmosphere, style, and composition. This ensures that every design and every campaign forms a whole and reinforces your brand identity.

Storytelling

Storytelling brings your brand to life. We formulate the story that touches people, sticks in their minds and makes them want to share it. A narrative that supports your positioning and shows why your brand is relevant.

The building blocks of a compelling brand identity

A strong brand identity does not happen by itself. It is the sum of choices that together determine how your brand feels, sounds and is remembered. Under these building blocks, you can read how we strengthen every layer of your brand and ensure a recognisable image that matches your strategy and target group.

Customers we have assisted in their positioning

The clients we have assisted in their positioning demonstrate what a well-considered approach can achieve. In the case studies below, you can read how we worked together to achieve stronger positioning, greater focus, and a clear online presence.

Design • Development

Cinema Culinair

Cinema Culinair brings film and food together in a unique way. Our challenge? To translate that concept into a website that lets the experience start from the very first visit. From the visual style to the user-friendliness: everything had to contribute to the magic of Cinema Culinair.

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Meerdere pagina's van de website van Captin op desktop

Design • Development • Marketing

Captin

Captin is an expert in employee participation and setting up your own (business) platform. Together, they ensure that employees and business results shine.

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Design • Development • Marketing

Eikmeester

With a sleek and modern website, we have brought Eikmeester's luxurious Japandi style to life digitally. Thanks to clear calls to action and an integrated Calendly planner, visitors are effortlessly converted into concrete appointments.

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Design • Development

EarEar

We were asked to develop a completely new website for Ear Ear, a creative agency specialising in podcasts. What made this project extra special was that it was our first collaboration with a podcast agency. This gave us the opportunity to immerse ourselves in a new industry and target group: listeners, creators and brands that want to make an impact with audio. The end result is a playful and user-friendly website that clearly presents Ear Ear's wide range of services.

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Design • Development • Marketing

DUFAS

DUFAS, the trade association for asset managers, was looking for a clear and user-friendly knowledge platform for its members and newcomers. We developed a scalable, future-proof WordPress website with a smart structure and dynamic content, so that everyone can quickly find the right information.

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Design • Development

Deskfinder

Deskfinder is a fully customized rental platform where real estate agents can add, upload and share their properties with the world.

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Afbeelding van de website van First Drives

Design • Development

FirstDrives

For FirstDrives our WP Masters created a custom WordPress website because it had to be interactive, fun, full of movements, flexible and scalable. Just like the FD app.

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Human Logic website project van WP Masters

Design • Development

Human Logic

The webshop and account section is completely custom styled. This includes both the customer environment and all website emails. The links with the assessment tool are seamless and the transition is barely noticeable. Now that is user-friendly.

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What clear positioning delivers

Strong brand positioning creates focus. Your brand gets a recognisable place in the minds of your target group, making it easier for customers to understand who you are and why they should choose you. The result is a story that makes sense, sticks in people’s minds and sets you apart in a market where many brands are similar.

Strategic brand positioning helps you build direction and structure. You know exactly which message works, which values you want to convey and how your communication can meet the needs of your ideal customer. This makes every choice easier: from your visual identity to your campaigns and content. The result is a brand that is solid and feels consistent.

Ultimately, you will see that clarity reflected in your growth. Strong brand positioning increases recognition, makes marketing more effective and makes your brand more attractive to the right target group. It inspires confidence, speeds up decisions and forms the foundation for sustainable brand building, whether you need a new brand positioning or want to refine your current one.

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Increase recognition with a clear position in the market

Your brand only really stands out when it occupies a clear and recognisable position in the market. Strong brand positioning immediately shows what you stand for and why customers should choose you. By determining the position your brand should claim, you create focus in your communication and build lasting recognition.

We investigate how your target group thinks, what choices your competitors make and where your brand can make a difference. Based on this, we develop a brand positioning strategy that gives direction to your message, image and story. This helps you to communicate clearly and consistently, both online and offline.

The result is a brand that is chosen more quickly. Your visibility becomes stronger, your message comes across better, and you build a foundation that supports growth. With strategic brand positioning, you not only determine who you are, but above all, what position you want to claim in the mind of your ideal customer.

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What others say about us

Discover how companies experience our brand positioning. From strategy to visual identity and storytelling. Below you can read real experiences that show how sharp positioning helps brands grow and why organisations enjoy working with us.

Eikmeester Dennika de Jong

"Hun prettige manier van communiceren, gecombineerd met een team van enthousiaste en hardwerkende specialisten, maakt echt het verschil. Ze hebben een complete re-design van onze website gerealiseerd en verzorgen nu onze volledige online marketing. Samen hebben we doelstellingen gezet en ik kan niet wachten tot we die gaan waarmaken."

DUFAS Marlon Jansen

"Vanaf het begin dachten ze goed mee over onze specifieke behoeften en waren ze niet bang om af en toe iets extra's te doen. Gedurende het hele proces stonden ze altijd klaar om te helpen bij onduidelijkheden en boden ze waardevolle suggesties. We kunnen WP Masters van harte aanbevelen voor hun professionaliteit en klantgerichte aanpak."

First Line Security - First Line Group Eddy Karelsen

"WP Masters is a professional, dynamic, and flexible company that helps take steps toward success! Always accessible, great communication, always thinking along, and quick and efficient. The proverbial “can’t” is not an option. WP Masters, Thanks!!"

EarEar Gerhard te Velde

"Fijne club! Fijn mee samengewerkt om mijn nieuwe websites te bouwen. Kundig, snel, relatief betaalbaar en uiteindelijk natuurlijk gelikte websites waar ik goed mee voor de dag kom bij mijn klanten."

Breikers Wendel Wagenaar

"Wil nogmaals even laten weten dat ik het echt super fijn werken met jullie vind! Hoe deze website zonder enige hobbel van begin tot eind tot stand is gekomen is echt geweldig. Lekker snel, efficiënt, goeie energie, en ook nog een top resultaat. Thank you team WP!!"

Combekk Caroline Meijerink

"Een heel erg fijn bedrijf om mee te werken. Voor de launch van onze nieuwe website van Combekk hebben wij contact gehad met verschillende medewerkers binnen WP. Elk contactpersoon was gedreven en kundig. Daarnaast was de samenwerking ook erg prettig en constructief. In de toekomst gaan we zeker nog meer samenwerken met WP!"

Jonkers Yachts Alexander Jonkers

"Onze website is klaar en gebouwd door WPMasters.nl uit Amsterdam. Zéér over tevreden en die hebben super samengewerkt met Digibusiness/Navisnet van Gabriele Mendi. Beide partijen waren onder de indruk van elkaars kunnen en hebben door de samenwerking elkaar naar een nog hoger level geduwd."

Spaak CS Jorinde Verbiest

"WP Masters has been a valuable and professional help for us to (re)build our website. We experienced them as a patient expert to guide us through the process. We are very pleased with the results."

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