Why a poor user experience costs you more than you think
A poor user experience costs you customers you already had. It’s rarely one big problem, but the sum of small frictions: a form that asks too much, a menu where nobody finds the right page, a button that doesn’t do what you expect. Each of those moments is a reason to drop off, and together a large part of your potential revenue leaks away, quietly and without your analytics telling you exactly where.
What many business owners underestimate is how directly this affects your marketing return. You pay for ads, SEO and content to bring visitors in, but if your website doesn’t convert those visitors into customers, you’re effectively raising your cost per conversion. An improvement in the user experience makes all your other marketing efforts more effective, because you get more out of the same traffic.
The bar is also higher than it was a few years ago. Users unconsciously compare your website to the best apps and platforms they use daily, and expect that same ease. On top of that there’s legislation: with the European Accessibility Act, accessibility requirements become mandatory for many digital services, which means thoughtful, accessible UX is no longer a bonus but a basic requirement.
Schedule an introductory meeting
Design • Development • Marketing
