You use remarketing because visitors have already shown interest. Yet we often see the effect stay away. Ads run, visitors return, but purchases don’t happen. The message is too generic, the timing isn’t right or budget disappears into repetition without results. We recognise this problem and know how much of a waste it is when warm leads still drop off.
Targeted audiences make sure you only advertise to visitors with genuine purchase intent
Smart timing and messaging prevent ad fatigue and raise the chance of conversion
Continuous optimisation turns previous interest into measurable revenue
You only reach people who already know you
You respond to previous behaviour
You activate existing purchase intent
You prevent customers from going to competitors
You show the right message per phase
You build audiences based on data
You lower your cost per conversion
You increase recognition and trust
Remarketing is a smart form of search engine advertising where we reach previous visitors of your website again through Google Ads. Think of people who viewed products, put something in their cart or visited a page but haven’t taken action yet. With Google remarketing and display remarketing we show this audience targeted ads at the right moment, tailored to their previous behaviour. This way you stay top of mind, tap into existing interest and increase the chance of conversions, repeat purchases and return from your ad budget, without having to buy new traffic every time.
Schedule a meetingNot every visitor is immediately ready to convert. People orient themselves, compare options or drop off due to hesitation, timing or distraction. Without remarketing you lose them, even though the interest was there. That’s exactly where most revenue leaks away.
With a remarketing campaign we keep a grip on that previous interest. We reach visitors again based on what they viewed, where they dropped off and how warm they are. This way we match their phase in the customer journey instead of showing everyone the same message. Not repetition for its own sake, but targeted follow-up.
Remarketing works by reaching visitors who’ve already shown interest again with targeted ads. The moment someone visits your website, views a product or starts an action but doesn’t complete it, we store that behaviour (anonymously). Based on that we build audiences, for example people who viewed a product page, put something in their cart or made a request before. We use those audiences within Google Display and Google Ads remarketing to show ads that match what that visitor already knows about your offering.
We then determine per audience when, how often and with which message you become visible. Someone who just dropped off gets a different ad than someone who keeps coming back. We test different angles, visuals and offers and continuously adjust based on performance. This way we make sure remarketing doesn’t become repetition without effect, but a logical follow-up to previous interest. The result is that you follow up in a targeted way, are more relevantly visible and get more out of traffic you’ve already attracted before.
Schedule a meetingReal experiences from customers who work with us every day. No marketing talk, just honest feedback about our approach, communication and results.
"Een heel erg fijn bedrijf om mee te werken. Voor de launch van onze nieuwe website van Combekk hebben wij contact gehad met verschillende medewerkers binnen WP. Elk contactpersoon was gedreven en kundig. Daarnaast was de samenwerking ook erg prettig en constructief. In de toekomst gaan we zeker nog meer samenwerken met WP!"
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"WP Masters has been a valuable and professional help for us to (re)build our website. We experienced them as a patient expert to guide us through the process. We are very pleased with the results."
"Het team van WP mesters heeft ons super goed geholpen met het design en de uitwerken van onze nieuwe website. Hele goed input gekregen, fijn in de communicatie en een heel mooi eind resultaat."
You know remarketing can work, but in practice it often feels like repetition without results. Visitors see your ads again, but don’t click through or still don’t convert. We approach remarketing differently. We start with the behaviour on your website: who dropped off where, what’s the intent and which step is missing towards conversion? Based on that we build smart remarketing campaigns within Google Display that match what someone has already seen or done, instead of generic repetition.
We take the complete process off your hands: from segmentation and tracking to creative, timing and optimisation. We continuously test which message, frequency and sequence works and adjust based on data, not assumptions. This way remarketing doesn’t become a standalone ad, but a strategic extension of your funnel. You keep oversight and control, we make sure previous interest turns into concrete action.
Schedule a meetingWe put your brand on the map with campaigns that not only attract attention, but also feel relevant to your target audience. No empty clicks, just real interaction.
